Digital Marketing Strategist

4 weeks ago


Birmingham, Birmingham, United Kingdom SF Recruitment Full time
Job Overview
At SF Recruitment, we're seeking a Digital Activation Specialist to lead innovative digital marketing strategies and drive business growth. As a key member of our marketing team, you'll be responsible for planning, executing, and optimizing digital campaigns across various channels, including paid media, social media, search engines, and email.

Key Responsibilities
1. Growth Hacking & Test & Learn Strategy:
    Develop and deploy growth hacking techniques to rapidly scale our marketing efforts, identifying and exploiting new opportunities for growth.
    Drive a culture of experimentation by constantly testing new ideas, strategies, and channels, iterating quickly based on data-driven insights to optimize performance and outcomes.
    Utilize A/B testing and other analytical methods to refine digital campaigns, ensuring continuous improvement and maximization of ROI.

2. Digital Campaign Management:
    Work alongside our Marketing Manager to support the execution and optimization of digital marketing campaigns with a strong focus on paid media, across diverse channels including social media, search engines, email, and display advertising.
    Ensure campaigns are data-driven and results-oriented, with constant monitoring and adjustment to enhance effectiveness.

3. SEO & Content Coordination:
    Utilize agencies to deliver SEO strategies, working closely with the content team to ensure seamless delivery and impactful results.

4. Paid Media:
    Create and manage dynamic social media campaigns in line with the campaign schedule that increase brand awareness and audience engagement.
    Prioritize channels such as Google PPC, LinkedIn advertising, and Google Display (Targeting and remarketing).
    Effectively manage a set budget on digital campaigns.

5. Performance Analysis & Reporting:
    Monitor and analyze key performance indicators (KPIs) to evaluate the success of digital campaigns.
    Provide detailed, actionable insights and recommendations to optimize future digital strategies.

Experience and Knowledge Required:
A minimum of 3 years in a previous digital marketing role. Demonstrated experience in planning, executing, and optimizing digital marketing campaigns across various channels, as well as SEO best practices, search engine marketing, paid media campaigns, A/B testing, email marketing, and analytics tool utilization

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