Senior Digital Marketing Strategist

1 month ago


Birmingham, Birmingham, United Kingdom Michael Page (UK) Full time

About Our Organisation

Michael Page (UK) is a leading online retailer, delivering top-tier products to a diverse customer base with a focus on quality and innovation.

Job Summary

We are seeking an experienced Digital Marketing Strategist to drive online traffic to our company website. The ideal candidate will develop and implement effective digital marketing campaigns, leveraging SEO/SEM, email marketing, social media, and display advertising to enhance our brand presence.

Key Responsibilities:
  • Develop and Execute Digital Marketing Strategies: Design and implement comprehensive digital marketing plans to increase online engagement and conversion rates.
  • Lead Campaign Execution: Plan and execute all digital marketing campaigns, ensuring alignment with business objectives and target audience insights.
  • Measure and Analyze Performance: Monitor and report the performance of digital marketing campaigns, assessing ROI and KPIs to inform future strategies.
  • Collaborate with Internal Teams: Work closely with cross-functional teams to create engaging landing pages and optimize user experience.
  • Evaluate End-to-End Customer Experience: Utilize analytical skills to assess customer interactions across multiple channels and touchpoints, identifying areas for improvement.

The Successful Candidate

To succeed in this role, you should have:

  • Proven Digital Marketing Experience: A strong background in developing and executing digital marketing strategies, with demonstrable experience in SEO/SEM, marketing database management, email marketing, social media, and display advertising.
  • Creative Problem-Solving Skills: Ability to identify target audiences and design compelling digital campaigns that engage, inform, and motivate customers.
  • Analytical Skills and Data-Driven Thinking: Solid knowledge of website analytics tools and ability to evaluate end-to-end customer experience.
  • Staying Up-to-Date with Industry Trends: Familiarity with the latest best practices in online marketing and measurement.
  • Educational Background: Bachelor's or Master's degree in marketing or a related field.
What We Offer

We provide a competitive salary of £40,000 - £60,000 per annum, based on experience, as well as:

  • Bonus Structure: Bonus tied to team and company performance.
  • Work-Life Balance: Excellent work-life balance with ample holiday leave.


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