Social Media Director
1 day ago
Estimated salary: £60,000 - £80,000 per year
As our Social Media Director, you will lead the development and execution of our global campaign and social strategy. This is an exciting opportunity to join a pioneering online retailer that's changing the face of luxury fashion.
About Us:
We're a dynamic team of creatives, entrepreneurs, and innovators who share a passion for accessible luxury. Our mission is to deliver high-quality, trendy clothing in sizes 4-20, with a focus on premium materials, exceptional fit, and affordability.
Main Responsibilities:
- Develop and execute the brand's social media strategy, setting KPIs relevant to each channel against brand and commercial objectives.
- Lead a team of social media professionals, providing guidance and support to ensure successful campaign execution.
- Conceptualize innovative social concepts that align with Club L's brand vision, mapping out campaigns across each social channel.
- Monitor, track, analyse, and report on social performance using tools like Google Analytics & Platform insights.
- Research current benchmarks, customer trends, and competition analysis to inform campaign planning.
- Suggest and implement new ideas and growth techniques to drive follower growth, brand awareness, and engagement.
- Maximize trading and growth opportunities globally.
- Lead the creation of trending content in response to viral trends, ensuring quick execution.
- Source and implement brand partnerships.
- Collaborate with the Outreach team to create bespoke assets.
- Support brand and PR teams at events.
- Maintain consistent TOV across all channels.
- Work closely with the Customer Services team to monitor feedback and provide advice.
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