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Influencer Campaign Manager
2 months ago
Brave Bison is a multi-award winning social media marketing agency with offices in Manchester, London and New York. We're a creator-led collective with experience executing full-scale social campaigns for big-name brands like PUMA, Apple and the BBC.
Job Title: Influencer ManagerThe key role of an Influencer Manager at Brave Bison is to be responsible, efficient and creative across all touch points. They make the day-to-day happen, are on top of the detail, self-starting, solution orientated and manage their campaigns from start to finish.
Key Responsibilities:- Plan and execute influencer campaigns, staying up to date with the latest social media trends and best practices.
- Manage the day-to-day running of campaigns, staying close to internal timings and development, and anticipating the next steps within the campaign to ensure all campaign milestones are met.
- Owning the process; influencer selection, outreach, negotiation, contracting, legal, production and reporting, and regularly updating the accounts team with the campaign status.
- Contributing to strategic conversations with the Head of Department and Influencer Lead, translating client feedback into influencer approach and brief.
- Familiarity with client business, spotting ongoing performance trends and taking learnings.
- Understanding of Scope Of Works, having total awareness of time allocation and campaign fees, and flagging risks and scope creep to the accounts team.
- Selecting suitable influencers for each campaign, considering factors like brand alignment and audience reach and due diligence.
- Reviewing influencer due diligence run by the team and flagging any issues and recommendations to the client.
- Building trusted relationships with clients through excellent influencer recommendations and delivering campaigns in line and above expectations.
- Cultivating and maintaining strong relationships with a diverse network of influencers and influencer agents.
- Building the master influencer term sheet for Influencer Lead and Head of Influencer to sign-off against the agreed client terms.
- Reviewing and approving influencer content to ensure alignment with brand guidelines, campaign objectives and the campaign brief.
- Demonstrating commercial efficiencies and commitment to cost savings for client.
- Monitoring campaign performance, offering solutions if needed and making data-driven recommendations for optimisation.
- Analysing influencer insights and presenting campaign results and learnings to clients and making strategic recommendations for future initiatives.
- Developing a leadership style, both up and down, nurturing junior team members and taking responsibility for their output and learning.
- Managing upwards, keeping more senior members of the team aware of campaign status.
- Knowing the client's business so well that you are confident in challenging the agency or client's strategic direction.
- 3+ years of relevant experience planning and executing influencer campaigns.
- Demonstrable experience delegating and prioritising an ever-changing workload.
- Competent writing and communication skills, and the ability to spot creative excellence.
- Able to work effectively and calmly under pressure.
- Understanding of influencer marketing and social metrics (impressions/reach/engagements).
Brave Bison promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.
We will screen all applicants and select candidates whose skills and experience seem to meet our needs.
Employment is subject to the provision of proof of eligibility to work in the UK.
