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Associate Communications Director

1 month ago

London, Greater London, United Kingdom Rapid Transformational Therapy Full time
About the Role

We are seeking a highly skilled and experienced Associate Director of Brand to lead the development and execution of our content strategy, focusing on enhancing brand awareness, engagement, and driving growth through organic and paid channels.

Key Responsibilities
  • Develop and execute a comprehensive content strategy to increase brand awareness and engagement across multiple channels.
  • Collaborate with cross-functional teams to align content initiatives with overall business objectives.
  • Develop and optimize organic strategies to drive search performance and improve recognition and website traffic.
  • Monitor, analyze, and report on performance metrics, identifying trends, gaps, and opportunities for continuous improvement.
  • Oversee social media strategy, working closely with the marketing and creative teams to create compelling and engaging content that aligns with brand voice and resonates with our audience.
  • Support business objectives through innovative content campaigns that educate, engage, and build community.
  • Stay informed of industry trends, competitive landscape, and emerging technologies to keep our content strategies ahead of the curve.
  • Influence the marketing team to think creatively and strategically about content opportunities.
  • Manage content calendars, ensuring timely and consistent delivery of high-quality content.
Requirements
  • 5+ years of experience in content marketing and/or brand strategy.
  • Proven track record of developing and executing successful content strategies across multiple platforms.
  • Strong understanding of social media and content marketing for optimal performance on paid channels.
  • Excellent written and verbal communication skills, with the ability to adapt content to different audiences and platforms.
  • Ability to align content strategies with business goals and KPIs.
  • Experience working in a fast-paced environment, with the ability to manage multiple projects, priorities, and team members.
  • A creative and strategic thinker with strong attention to detail and excellent project management skills.
  • A passion for storytelling and brand building.