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Product Marketing Manager

1 month ago

Huddersfield, Kirklees, United Kingdom Buy It Direct Group Full time
Product Marketing Manager

We are seeking a highly skilled Product Marketing Manager to join our team at Buy It Direct Group. As a key member of our marketing team, you will be responsible for driving sales and profitability through both digital and offline activities.

Key Responsibilities:
  • Develop and execute marketing strategies to promote our products and services to retail and business customers.
  • Work closely with our creative department to build compelling content and a best-in-class customer journey.
  • Drive marketing campaigns that engage both our retail and business customers, including leaflets, email marketing, promotions, and exhibitions.
  • Manage a team of digital marketeers to enhance products on our websites and analyze and improve the customer journey.
  • Collaborate with our ecommerce department to drive traffic, improve website features, and implement CRM campaigns.
Requirements:
  • Proven track record in direct marketing of products to retail or business end-users in an ecommerce environment.
  • Experience in selling online to both consumers and businesses.
  • Success in executing campaigns that mix digital with offline.
  • Strong commercial creativity and ability to create compelling online and offline content.
  • Ability to plan and deliver through people and thrive on driving sales and making profits.
What We Offer:

At Buy It Direct Group, we offer a dynamic and fast-paced work environment with opportunities for career progression. We are proud of our award-winning online brands and our commitment to delivering exceptional customer experiences.