Marketing Automation Manager

3 weeks ago


London, Greater London, United Kingdom CareerArc Full time
About Us:
We are a leading financial services and healthcare technology company based on revenue, with over 27,000 employees in 35 countries. Our clients rely on us for expertise, scale, and technology. We are looking for a skilled marketer to join our team as a Digital Operations Specialist.

Job Summary:
This role is responsible for executing marketing operations, managing our technology stack, and collaborating with cross-functional teams. You will develop comprehensive marketing automation strategies to optimize lead generation, nurturing, scoring, and overall customer experience. You will also manage and mentor a direct report, cultivating a collaborative and high-performance culture and support for career development.

Key Responsibilities:
* Execute list imports from marketing activities
* Oversee the creation and sends of Marketo Emails
* Maintain marketing forms for compliance and optimization
* Pull data lists for cross-functional teams
* Create and integrate SFDC and Marketo campaigns

Required Skills:
* 5+ years of experience with Marketo Admin
* Strong attention to detail and ability to ensure data accuracy and consistency
* Excellent project management skills with the ability to manage multiple projects at once
* Working knowledge of data privacy regulations including GDPR
* Strong analytical skills, with the ability to translate complex data into actionable strategies
* Proficiency in managing a marketing technology stack, including CRM systems, marketing automation platforms, and marketing analytics tools

Benefits:
* Competitive salary: $120,000 - $150,000 per year
* Opportunity to work with a leading financial services and healthcare technology company
* Collaborative and dynamic work environment
* Professional development opportunities


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