Digital Innovation Leader

7 days ago

London, Greater London, United Kingdom CapsLock Full time
About Us

CapsLock is a leading performance marketing agency with a proven track record of driving growth for large American companies in the home improvement industry. Our expertise lies in boutique digital marketing services, where we partner with top clients to reduce their marketing costs while increasing revenue.

Job Description

We are seeking an experienced and forward-thinking Head of Media Innovation Strategy to lead our Innovation & Optimization department. The ideal candidate will be a visionary leader with a deep understanding of the performance marketing landscape, able to drive innovation and optimization in digital advertising.

Key Responsibilities:

  • Develop and execute strategies to explore and test new traffic sources, emerging ad platforms, and innovative media channels.
  • Spearhead automation efforts in media buying processes, ensuring that proprietary tools and scripts are developed to optimize bidding, budget allocation, and campaign management at scale.
  • Manage and guide the R&D team in discovering and testing new ad platforms to ensure the agency can offer clients cutting-edge solutions.
  • Lead a team focused on optimizing media buying strategies and tactics for operational media buying, developing and implementing techniques to enhance key performance metrics (CPA, ROI, CTR).
  • Collaborate with the operational media buying team to apply successful strategies, ensuring continuous A/B testing and data-driven insights are used to improve current media buying efforts.
  • Manage a dedicated team responsible for launching new clients and testing new niches, overseeing the strategic planning, execution, and optimization of campaigns for clients entering new markets.
  • Work closely with the CMO and senior stakeholders to align media innovation strategies with the company's broader business objectives and client goals.
  • Oversee the management of specialized teams, including R&D, Media Automation, Media Buying Optimization, and New Client Launch & Testing, inspiring and mentoring team members to foster a culture of innovation and continuous improvement.
Requirements

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 10 years in digital marketing, with at least 5 years in a leadership role focused on media buying, performance marketing, or media innovation, with proven success in driving innovation and optimizing paid traffic channels.
  • Strong understanding of media buying platforms (Google Ads, Meta Ads, native or display platforms) and hands-on experience with automation tools and scripts to optimize campaigns.
  • A passion for exploring emerging platforms and technologies, with a demonstrated ability to discover and scale new traffic sources and ad channels.
  • Experience leading and growing cross-functional teams, working remotely and collaboratively across departments, and prior experience in lead generation is a plus.
  • Familiarity with using APIs for campaign management and data tracking is a plus.
  • Strong verbal and written communication skills, with the ability to present complex ideas to senior management and internal teams in a clear and concise manner.
  • Fluent English.
What We Offer

Flexible Remote Work: Enjoy the flexibility to work from any comfortable location within the CET time zone (preferably), enabling you to create your ideal work environment.

Work-Life Balance: Full-time employment with a flexible schedule to accommodate your personal needs, generous paid vacation policy, and emphasis on maintaining a healthy work-life balance.

Comprehensive Benefits: Attractive benefits package to support your health and wellbeing, performance-based bonus system to reward your contributions.

Professional Growth: Collaborate with a highly skilled and professional team, opportunities for continuous learning and career advancement.

Unique Work Culture: Join a diverse international team that values innovation, collaboration, and mutual respect.

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