CRM Optimization Executive
7 days ago
We are seeking an experienced CRM and Data Executive to support the execution and optimization of email campaigns, analyze customer data, and maintain CRM/CDP systems at CV-Library.
This role requires a strong understanding of CRM platforms, marketing automation tools, and data analysis techniques. You will work closely with the creative team to ensure email content aligns with brand guidelines and marketing objectives.
Responsibilities:- Email Campaign Planning and Execution:
Assist in planning, creating, and executing email marketing campaigns across various customer segments. - Data Analysis and Reporting:
Analyze customer data using CDP tools to identify trends, patterns, and opportunities for improving campaign performance. Generate regular reports on key email marketing metrics. - CRM/CDP System Maintenance:
Maintain customer segments/lists, ensuring data accuracy and integrity.
- Bachelor's degree in Marketing, Business, or a related field.
- 2-3 years of experience in CRM or email marketing roles.
- Proficiency in CRM platforms and marketing automation tools.
The estimated salary range for this role is £43,000 - £53,000 per year (dependent on experience).
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