Digital Marketing Lead

3 weeks ago


Manchester, United Kingdom The Growth Company Full time

Marketing Manchester is the destination marketing organisation for Greater Manchester, responsible for promoting the city-region to a global audience. As the Digital Manager, you will be part of the Digital team, which oversees a wide range of digital channels, content, and campaigns to achieve the organisation's objectives.



Key Responsibilities



  • Support the development, delivery, and reporting of digital marketing campaigns across B2B and B2C audiences

  • Responsible for creating and sourcing high-quality content to utilise across all digital channels

  • Liaise with key stakeholders and partners to identify shared goals and collaborations

  • Develop rich written content and implement SEO strategies to ensure content performs well and meets agreed objectives

  • Ensure that all partner activity is accurately and efficiently logged in Marketing Manchester's CRM



Requirements



  • Experience of successfully managing and developing digital platforms

  • Digital platform infrastructure and development technologies

  • Ability to engage stakeholders in digital development

  • Successfully manage digital channels and marketing campaigns

  • Ability to assess company requirements and implement suitable digital marketing technologies

  • Knowledge of how to use digital channels to effectively communicate with audiences



About Marketing Manchester

Marketing Manchester leads on the visitor economy and incorporates the Manchester Convention Bureau and Sports Bidding Unit. We deliver campaigns in partnership with MIDAS focused on the promotion of frontier sectors including digital, innovation, and green.



The Digital Manager will play a key role in driving the development and delivery of our digital marketing strategy, working closely with the Digital team and stakeholders to ensure the successful implementation of our digital campaigns and activities.



We are looking for a highly motivated and experienced Digital Manager to join our team. If you have a passion for digital marketing and a proven track record of delivering successful digital campaigns, we would love to hear from you.



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