Marketing Data Insights Specialist
2 days ago
Capital is a leading trading platform expanding globally, with top-rated products winning industry awards for cutting-edge technology and seamless client experience. We are seeking a Marketing Data Insights Specialist to analyse performance marketing campaigns, provide actionable insights, and drive our marketing strategy.
The ideal candidate will work closely with the marketing team to evaluate campaign performance, identify trends, and recommend improvements. Technical skills in data analysis, along with a strong background in math and statistics, are crucial in optimising our marketing efforts.
- Analyse performance marketing campaigns across different channels (Google, Facebook, affiliates) to assess their effectiveness and ROI
- Develop and optimise complex SQL queries to manage and analyse large datasets
- Use Python/R for data analysis, exploration, and to build predictive models
- Create and maintain dashboards to visualise key marketing metrics and performance indicators
- Identify trends and insights from data to recommend and implement improvements in marketing strategies
- Collaborate with the marketing team to design and execute A/B tests and other experimentations to optimise campaign performance
- Utilise your strong background in maths and statistics to conduct rigorous data analysis and ensure the accuracy of insights and recommendations
Requirements:
- Advanced Data Skills: Demonstrated mastery in crafting and optimising complex SQL queries and managing large datasets. Proficiency in Python/R for data analysis and exploration. Ability to build dashboards as needed
- Problem-solving and Adaptability: Exceptional problem-solving abilities to navigate complex challenges, coupled with the adaptability to learn and implement new technologies and tools as needed
- Business level proficiency in English or above (equivalent to B2 or above in CEFR)
Estimated Salary: $80,000 - $120,000 per year, depending on location and experience.
We offer a competitive salary, work-life harmony, annual performance bonus, employee referral program, comprehensive health & pension benefits, and workation wonderland.
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