Marketing Insights Specialist
2 days ago
Salt is collaborating with a leading FMCG company to find a skilled Marketing Insights Specialist who will play a pivotal role in uncovering actionable insights from various marketing and sales sources.
This position focuses on analysing data from different marketing channels, media performance, and cross-channel analysis to optimise marketing spend and improve ROI.
- As a Marketing Insights Specialist, you will:
- Analyse and model the impact of marketing efforts on overall sales and brand performance.
- Develop and refine data-driven strategies to drive growth and enhance market share.
- Combine and interpret data from diverse sources (sales data, media performance, consumer insights, retail data) to create a comprehensive view of marketing effectiveness.
The ideal candidate should have strong experience in marketing/media analytics, preferably within the FMCG industry. Proficiency in data analysis tools (e.g., Excel, SQL, R, Python) and visualization platforms (e.g., Tableau, Power BI) is essential. Excellent communication and presentation skills are also required to simplify complex data for non-technical stakeholders.
Circa £300 per day, outside IR35. Ideally hybrid working in London, but open to remote. 3+ month, immediate start contract.
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