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Enterprise Sustainability Marketing Manager

2 months ago

London, Greater London, United Kingdom Avery Dennison Full time

About Avery Dennison

Avery Dennison Corporation is a global leader in materials science and digital identification solutions. Our company provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers.

We serve an array of industries worldwide, including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. Our team of approximately 34,000 employees in more than 50 countries is dedicated to delivering innovative solutions that meet the evolving needs of our customers.

Job Description

Enterprise Sustainability Marketing & Communications Manager

Job Summary:

We are seeking an experienced Enterprise Sustainability Marketing & Communications Manager to join our Global Communications team. As a key member of our team, you will be responsible for developing and executing an external communications plan to build awareness of our commitment to sustainability and our role in helping to solve some of the world's most complex challenges.

Key Responsibilities:

  • Develop and manage the external enterprise marketing and communications plan to build brand awareness of Avery Dennison globally

  • Drive narrative and storytelling to humanize our business and drive its relevance and notoriety within the industry, positioning us as a leader in sustainability

  • Content creation and copywriting across multiple channels (industry events, web, social, email)

  • Day-to-day support to help build the industry profile for our Head of Enterprise Sustainability, including speaker opportunities, thought leadership and LinkedIn presence

  • Collaborate with industry partners and associations to build awareness of the work we are doing around the globe

  • Liaise with the businesses to uncover case studies and news that helps to build the storytelling of AD

  • Ensure external communications activity aligns with our sustainability goals, narrative and perspective

  • Draft and submit project briefs to the creative team that are clear, complete and actionable

  • Ensure consistency of brand messaging and communication across all activity

  • Manage content/editorial translations as required

  • Keep up-to-date industry trends, legislation and focus areas that impact Avery Dennison's brand position

  • Develop measurable objectives that demonstrate the progress made to build brand awareness

Campaigns:

  • Work with the campaign team and an agency partner to create stand-out external campaigns that set Avery Dennison apart from its industry counterparts, positioning us as a leader and catalyst for change

  • Collaborate with regional and business Marketing & Communications teams to align on campaign plans

  • Activate campaigns in coordination with regional and business Marketing & Communications teams to further extend the reach of global campaigns

  • Work with Global Communications team on the 90th year celebration campaign activating in 2025

  • Support and prepare and/or write marketing communications and/or presentations to socialize campaign work with wider organization and leadership team(s)

PR:

  • Understanding of PR and media relations

  • PR agency management to deliver against set KPIs

  • Strong understanding of what makes a good earned PR story to advise and direct stakeholders

  • Responding to media requests for stakeholder interviews and quotes

  • Stakeholder management to drive approvals up to CEO level

  • Bi-annual evaluation to report back ROI and SOV

Qualifications:

Avery Dennison is a market leader with a long history of innovation and excellence. We are seeking a highly experienced and skilled Enterprise Sustainability Marketing & Communications Manager to join our team. The ideal candidate will have:

  • 5+ years experience working in a global environment

  • Bachelor degree in English, Communications or Marketing preferred

  • Strategic thinker with an ability to align all activities to help drive brand awareness at a global scale

  • Team player that is willing to take risks and try/test new activity to transform the marketing communications strategy

  • Excellent interpersonal, verbal and written communications skills

  • Ability to engage stakeholders at all levels of the organization

  • Proven ability to manage a global budget across a variety of activities

  • Track record of 'thinking outside the box'

  • Strong initiative to lead on projects proactively

  • Detail-oriented

  • Collaborative attitude with proven experience managing large projects in collaboration with global teams

  • Excellent writing, editing, and presentation abilities

  • Hands on, solutions-oriented attitude with a strong commitment to strive for organizational success

  • A strong sense of integrity and ethics

  • Ability and willingness to travel globally up to 25%