Enterprise Sustainability Marketing Manager

2 months ago

London, Greater London, United Kingdom Avery Dennison Full time
About the Role

Avery Dennison is seeking a highly skilled and experienced Enterprise Sustainability Marketing Manager to join our Global Communications team. As a key member of our team, you will be responsible for developing and executing a comprehensive external communications plan to build awareness of our commitment to sustainability and our role in helping to solve some of the world's most complex challenges.

Key Responsibilities
  1. Storytelling and Brand Building
  • Develop and manage the external enterprise marketing and communications plan to build brand awareness of Avery Dennison globally.
  • Drive narrative and storytelling to humanize our business and drive its relevance and notoriety within the industry, positioning us as a leader in sustainability.
  • Content creation and copywriting across multiple channels (industry events, web, social, email).
  • Day-to-day support to help build the industry profile for our Head of Enterprise Sustainability including speaker opportunities, thought leadership, and LinkedIn presence.
  • Liaise with the businesses to uncover case studies and news that helps to build the storytelling of AD.
  • Ensure external communications activity aligns with our sustainability goals, narrative, and perspective.
  • Draft and submit project briefs to the creative team that are clear, complete, and actionable.
  • Ensure consistency of brand messaging and communication across all activity.
  • Manage content/editorial translations as required.
  • Keep up-to-date with industry trends, legislation, and focus areas that impact Avery Dennison's brand position.
  • Develop measurable objectives that demonstrate the progress made to build brand awareness.
  • Collaborate with regional and business Marketing & Communications teams to align on campaign plans.
  • Activate campaigns in coordination with regional and business Marketing & Communications teams to further extend the reach of global campaigns.
  • Work with Global Communications team on the 90th year celebration campaign activating in 2025.
  • Support and prepare and/or write marketing communications and/or presentations to socialize campaign work with wider organization and leadership team(s).
  • Work closely with our internal communications team to ensure our employees are engaged and up to date with our external activations.
PR
  • Understanding of PR and media relations.
  • Strong understanding of what makes a good earned PR story to advise and direct stakeholders.
  • Stakeholder management to drive approvals up to CEO level.
  • Bi-annual evaluation to report back ROI and SOV.
Requirements
  • Bachelor degree in English, Communications, or Marketing preferred.
  • Strategic thinker with an ability to align all activities to help drive brand awareness at a global scale.
  • Team player that is willing to take risks and try/test new activity to transform the marketing communications strategy.
  • Excellent interpersonal, verbal, and written communications skills.
  • Strong initiative to lead on projects proactively.
  • Collaborative attitude with proven experience managing large projects in collaboration with global teams.
  • Ability and willingness to travel globally up to 25%.

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