Retail Media Strategist

1 day ago


Bournemouth, Bournemouth, United Kingdom Vertical Advantage Full time
Job Title: Senior Retail Media Executive

We are seeking a highly skilled Senior Retail Media Executive to join our team at Vertical Advantage. As a key member of our commercial team, you will be responsible for developing and executing strategic shopper marketing initiatives that drive brand visibility and sales in retail environments.

Your primary goal will be to increase brand awareness at the point of purchase, both in-store and online. This will involve managing relationships with retail media shopper marketing agencies and customer media houses networks, analyzing data to understand campaign impact, and refining strategies.

In this role, you will lead a team of direct reports and foster a high-performance culture within the broader commercial team. You will also engage with key omni-channel retailer contacts and influence partnerships, manage shopper marketing budgets to improve ROI and financial control, and identify opportunities for process improvement and innovation in execution.

About the Role:
  • Develop comprehensive retail media and shopper marketing strategies that align with brand goals and retail partner objectives across UK & Irish retail markets.
  • Analyze key shopper insights and trends to inform marketing initiatives.
  • Plan and oversee the execution of multi-channel marketing campaigns, including digital ads, in-store displays, promotions, and events.
  • Negotiate and manage media placements within retail environments.
  • Utilize data analytics to measure the effectiveness of shopper marketing campaigns and make data-driven decisions.

The ideal candidate will have experience in retail media and shopper marketing, with a strong understanding of the UK and Irish retail markets. You will have excellent communication and project management skills, with the ability to work effectively in a fast-paced environment. A salary of £68,000, plus £5,000 car allowance and 15% bonus, is on offer for this exciting opportunity.



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