Content Director

6 days ago


London, Greater London, United Kingdom Nelson Bostock Unlimited Full time
B2B Content Director Job in Nelson Bostock Unlimited

Estimated salary: £65,000 - £85,000 per annum.

We are seeking a highly skilled Content Director to join our team at Nelson Bostock Unlimited. As a key member of our B2B planning and content team, you will be responsible for developing comprehensive content strategies that drive business growth and client success.

The ideal candidate will have a strong background in content strategy, with experience in audience-centric and data-led approaches. You will be able to combine strategic thinking with excellent storytelling skills and an editor's eye for content craft.

  • Key Responsibilities:
  • Develop insight- and data-driven content strategies and plan content journeys aligned with client business objectives, target audience, and creative platforms
  • Plan content journeys that engage and convert audiences
  • Conduct audience research to understand their preferences, behaviours, and pain points
  • Oversee the delivery of insight-backed propositions, messaging frameworks, and creative platforms
  • Extract compelling editorial storylines from insight sources, including third-party and first-party data, and primary research
  • Work closely with cross-functional teams to create and deliver compelling, cohesive content experiences through the funnel, across various platforms and channels
  • Brief in creation of multimedia content assets with design teams – static, motion, and digital
  • Review and provide actionable feedback on content copy and design
  • Use data and user feedback to gain insights into content effectiveness and audience engagement


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