Paid Social Media Director

4 days ago


London, Greater London, United Kingdom Sand & Sky Full time

About the Job

We are seeking a Paid Social Media Director to join our team at Sand & Sky. In this role, you will be responsible for leading our paid social media efforts and driving business growth through data-driven decision making.

Key Responsibilities:

  1. Develop and execute paid social media campaigns that meet our revenue targets and improve return on investment (ROI).
  2. Manage the P&L of paid social acquisition and CRM channels to ensure daily achievement of revenue, ROI, gross margin, and other business KPIs.
  3. Refine campaigns through A/B testing, audience segmentation, and creative optimization to enhance return on investment (ROI) and return on ad spend (ROAS).
  4. Analyze and report on campaign performance using tools like Google Analytics and Facebook Ads Manager.
  5. Provide actionable insights to improve performance and meet business KPIs.

Requirements:

  • 3+ years of experience in performance marketing, preferably in the beauty or eCommerce sectors.
  • Proficiency in Google Ads, Facebook/Instagram Ads, Google Analytics, and other marketing platforms.
  • Strong analytical mindset with the ability to use data to optimize campaigns and achieve KPIs.
  • Experience managing CRM and email marketing programs.
  • Expertise in A/B testing, audience targeting, and CRO techniques.

What We Offer:

  • $130,000 - $160,000 per year, depending on experience.
  • A collaborative and dynamic work environment.
  • Ongoing training and development opportunities.


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