Paid Social Media Director
4 days ago
About the Job
We are seeking a Paid Social Media Director to join our team at Sand & Sky. In this role, you will be responsible for leading our paid social media efforts and driving business growth through data-driven decision making.
Key Responsibilities:
- Develop and execute paid social media campaigns that meet our revenue targets and improve return on investment (ROI).
- Manage the P&L of paid social acquisition and CRM channels to ensure daily achievement of revenue, ROI, gross margin, and other business KPIs.
- Refine campaigns through A/B testing, audience segmentation, and creative optimization to enhance return on investment (ROI) and return on ad spend (ROAS).
- Analyze and report on campaign performance using tools like Google Analytics and Facebook Ads Manager.
- Provide actionable insights to improve performance and meet business KPIs.
Requirements:
- 3+ years of experience in performance marketing, preferably in the beauty or eCommerce sectors.
- Proficiency in Google Ads, Facebook/Instagram Ads, Google Analytics, and other marketing platforms.
- Strong analytical mindset with the ability to use data to optimize campaigns and achieve KPIs.
- Experience managing CRM and email marketing programs.
- Expertise in A/B testing, audience targeting, and CRO techniques.
What We Offer:
- $130,000 - $160,000 per year, depending on experience.
- A collaborative and dynamic work environment.
- Ongoing training and development opportunities.
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