Digital Media Director
2 days ago
About the Job
We are seeking an experienced Digital Media Director to oversee our platform content strategy for all our brands on YouTube, TikTok, Instagram, Facebook, and other self-serve distribution platforms. Your primary goal will be to define cross-platform business models to support our business objectives of growing viewing and revenues across video and music platforms.
Moonbug Entertainment is behind some of the biggest kids' entertainment brands in the world including CoComelon and Blippi. Our shows are available on more than 150 video platforms globally, and we believe every child should have access to our entertaining and enriching content.
Based in London, Camden, this office-based role offers a competitive salary package with benefits including Free Private Healthcare, Enhanced Maternity and Paternity leave, matched 5% pension scheme, free yoga/fitness wellbeing classes, and 25 days annual leave PLUS bank holidays and Friday drinks @ 4pm.
Responsibilities:
- IDentify commercial distribution, content, programming, and operations strategies for all self-serve platforms as part of the Platforms & Music senior management group
- Turn strategy into planning with the Vertical Platforms and YouTube teams and take accountability of delivery of those plans against content performance and commercial targets
- Work closely with the Moonbug Studio and Production teams to identify the optimal editorial approach across all self-serve platform distribution
- Management and development of the team structure and individual reports' objectives and annual development plans
- Work in partnership with the other parts of the Platforms & Music function to maximise achievement across all areas of that business
- Ownership of the understanding of and reporting against the self-serve distribution business model and market, world-wide
- Interrogation data to deliver actionable insights and strategies for growth
- Organize and lead meetings with internal and external stakeholders to present strategy, planning, and performance updates
- Keeping up to date with self-serve platform market developments so as to constantly refresh business activity with the latest thinking
What we're looking for in you
- A proven track record in team management and development in a similarly fast-paced environment
- Experience in content strategy and platform relationship management on YouTube - and, ideally, with similar experience in other platforms
- YouTube Certified, with a deep and current knowledge of the YouTube platform
- Knowledge of YouTube Content ID and paid advertising and Google Ads is a major plus
- Proficiency in Excel / Google Sheets for building revenue forecasts and budgets for new and existing content series
Salary Information
The estimated salary for this role is £90,000 - £120,000 per annum, depending on experience.
Benefits
This role includes a range of benefits, including free private healthcare, enhanced maternity and paternity leave, and a matched 5% pension scheme.
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