CRM Data Analyst

3 weeks ago


Manchester, United Kingdom DFL Full time
About the Role

We are seeking a highly skilled CRM Reporting & Insights Executive to join our team at DFL. As a key member of our CRM team, you will play a critical role in enhancing our CRM strategy, measuring core KPIs, and growing a deeper understanding of fan relationships with Manchester United.

Key Responsibilities
  • Develop and maintain actionable dashboards and visualisations using PowerBI to inform business decisions and drive engagement.
  • Provide audiences for club campaigns, leveraging our CRM platform, Braze, and other tools to deliver targeted experiences.
  • Conduct in-depth analysis of customer data, including customer lifetime value measurement, communication attribution, and business performance metrics.
  • Collaborate with cross-functional teams to advance the business's use of data, including intelligence reports, self-serving CRM dashboards, and customer funnel analysis.
  • Stay up-to-date with industry trends and best practices in CRM, data analysis, and marketing automation.
Requirements
  • Educated to degree level or equivalent, with a strong statistical content and business focus.
  • Proven experience in CRM systems, email service systems, and relational databases, with expertise in SQL and statistical analysis.
  • Excellent analytical and problem-solving skills, with the ability to communicate complex insights to non-technical stakeholders.
  • A natural curiosity and affinity for data and analysis, with a strong attention to detail and organisational skills.

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