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Digital Marketing Specialist

2 months ago

London, Greater London, United Kingdom BCMS Marketing Full time

About BCMS Marketing

BCMS Marketing is a leading boutique performance marketing agency that specializes in Direct-to-Consumer (D2C) marketing. We work with some of the most exciting new consumer brands, scaling businesses from zero to multi-million-pound annual sales. Our agency prides itself on its collaborative, supportive culture where employees are valued as partners in the success of their clients.

The Role

We are seeking a talented and driven Paid Search Specialist to join our growing team. As a Paid Search Specialist, you will take full ownership of driving strategy, execution, optimization, and reporting for your assigned clients across paid search channels, predominantly Google Ads. You'll work towards performance-focused KPIs, managing a variety of campaigns including Search, Shopping, and PMAX, while also potentially overseeing YouTube and Demand Generation initiatives.

Key Responsibilities

  • Lead the execution, strategy, and performance reporting of paid search campaigns.
  • Analyse and interpret performance data to provide actionable insights.
  • Continuously identify new growth opportunities and innovative strategies.
  • Manage client communications, responding to queries and updating them on performance.
  • Collaborate with Account Directors and Growth Managers to align campaign strategies with broader marketing objectives.
  • Support the development of media buying and creative roadmaps.
  • Mentor and guide junior team members if applicable.

About You

We are looking for an experienced Google Ads expert with a passion for eCommerce and D2C marketing. You should have a proven track record of working towards performance-based metrics and understand the full marketing funnel. You should thrive in a fast-paced, dynamic environment and excel in collaborative settings. You should possess strong organizational skills and ensure that testing and project updates are documented and communicated effectively.

Skills & Experience

  • A minimum of 3 years of hands-on experience with Google Ads, either agency or client-side.
  • Proven experience in driving performance improvements through Search, Shopping, and PMAX campaigns.
  • Experience with YouTube, Demand Gen, or Discovery Ads is a plus.
  • Familiarity with Feed Management tools and advanced Shopping/PMAX setups.
  • Strong data manipulation skills using Excel or Google Sheets.
  • Proficiency in using GA4 and third-party attribution platforms.
  • Excellent communication skills, both verbal and written.

What's In It For You?

  • Rapid career growth opportunities tailored to your personal ambitions.
  • A creative and innovative work environment.
  • Regular company socials and flexible working hours.
  • The choice to work fully remotely or in a co-working space with costs covered.
  • 25 days of annual leave for rest and recharge.
  • An EMI share option scheme for UK-based employees.
  • Choice of work gear (Apple or Windows).