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Paid Media Strategist

4 weeks ago

Laindon, United Kingdom Unlimited Group Full time

Unlimited Group Overview

">At Unlimited Group, we deliver business impact through human understanding. Our connected capabilities span the entire customer journey, creating better outcomes for our clients.

We lead the industry on client satisfaction and carefully earn our long-standing client relationships. More than anything, we're proud of the industry recognition for our brightest talent from leading publications and associations. Inspiring over 600 minds with a truly collaborative culture driven by passion and business impact.

About This Role

">We are seeking a highly skilled Digital Account Manager to join our team. As a key member of our team, you will be responsible for managing multiple clients across the UK, with differing marketing requirements.

Your primary objective will be to proactively take ownership of paid digital advertising campaigns to generate awareness and new business leads. You will create and optimise campaigns, including Facebook, Instagram, Google Ads, Pay-Per-Click, Display and Remarketing. Your task will also include writing creative and effective ad copy, providing regular analytical reports and insights to clients. Furthermore, you will protect the client brand while delivering online campaigns with a tactical focus to achieve enquiry and sales targets. You will spend time in the field carrying out client meetings with the dealer network, leading face-to-face sessions, attending marketing events, and supporting training needs.

Requirements

">To be successful in this role, you will need:

• Proven experience in a similar digital marketing/paid media role, agency or client-side, with strong interpersonal and organisational skills
• Strong ability to create and plan PPC, Display and Paid Social campaigns (Facebook, Instagram, LinkedIn)
• Ability to build and maintain strong client relationships with the ability to develop strategies that fully reflect the client objectives
• Solid understanding of Google Analytics, Google Ads (Search and Display) Google Tag Manager, and Goals & Conversions
• Experience with LinkedIn Ads and TikTok Advertising beneficial
• Excellent copy and content writing skills
• Strong data analysis and reporting skills, using insights to create strategy and campaigns
• Ability to present and work with experienced senior stakeholders
• Excellent presentation, written and verbal communications skills, with a sense of gravitas; inspiring confidence

Benefits Package

">We offer a comprehensive benefits package, including:

• 25+ days holiday + Flex Bank Holidays
• Flexible hybrid working
• Christmas Closure
• Contributory Pension Scheme
• Life Assurance
• Employee Assistance Programme
• Travel season ticket loan, Cycle scheme

Culture

">At Unlimited Group, it's what we do together that sets us apart. We believe in creating a workplace that reflects the world we want to live in and are flexible to accommodate each individual's needs as best as we can.