Strategic Marketing Director for Crypto ETPs

1 week ago


London, Greater London, United Kingdom Carter Murray Full time

We are seeking a seasoned Strategic Marketing Director to spearhead the go-to-market strategy for innovative crypto Exchange Traded Products (ETPs) in key European markets.

This role requires leading product positioning and messaging, overseeing marketing campaigns and product launches, analyzing market trends and customer insights, and developing thought-leadership content.

  • Develop and implement effective product positioning and messaging strategies for crypto ETPs.
  • Oversee the planning, execution, and evaluation of marketing campaigns and product launches.
  • Analyze market trends, customer insights, and competitors to inform strategic decisions.
  • Create compelling thought-leadership content to establish industry expertise.

The ideal candidate will have 5+ years of experience in product marketing, preferably within asset management or financial services, with a strong understanding of the ETP/ETF industry.

In addition to their technical skills, the successful candidate will demonstrate excellent leadership and communication abilities, with a proven track record of leading marketing campaigns and product strategy.

Carter Murray offers a competitive salary of £90,000 - £110,000 per annum, depending on experience, plus benefits including pension scheme, annual leave, and professional development opportunities.

This is an exciting opportunity to join our team in London and contribute to the growth and success of our business.



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