Head of Web Strategy
1 week ago
We are recruiting a highly skilled Head of Digital Experience to lead the development and implementation of digital strategies that drive business growth and customer engagement.
About the Position
- Design, develop, and execute comprehensive digital strategies to enhance the user experience, web content, and digital engagement across platforms.
- Collaborate closely with the digital product team to ensure seamless integration of new features, optimisation programs, and conversion rate optimisation initiatives.
- Lead the implementation of personalisation of key website content to improve user experience and increase conversions.
- Oversee website analytics, ensuring accurate data analysis and effective decision-making.
Key Responsibilities
- Manage the company website(s) to update and improve web content, user experience, and ensure consistent digital experience across platforms.
- Work with the digital product and development team on continuous improvement to the website, including new features.
- Deliver conversion rate optimisation programmes and drive maximised conversion rates.
- Delivery of personalisation of key website content.
- Owning website analytics, including Google Analytics.
Salary Information
The estimated salary range for this position is £80,000 - £90,000 + bonus, reflecting the responsibilities and qualifications required for the role.
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