Digital Marketing Director
2 days ago
We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts in Liverpool. As a key member of our team, you will drive online growth, enhance customer engagement, and contribute to the success of our financial services organization.
Key Responsibilities- Strategic Leadership: Develop and implement a comprehensive digital marketing strategy aligned with the company's goals.
- PPC Management: Plan, execute, and optimize Google Ads campaigns to maximize ROI and deliver measurable results (3+ years of experience required).
- Paid Social Campaigns: Manage targeted advertising on Meta and LinkedIn, driving brand awareness and conversions (3+ years of experience required).
- SEO Optimization: Implement on-page and off-page SEO strategies to improve organic search rankings and website traffic (3+ years of experience required).
- Email Marketing: Create and manage email campaigns using Mailchimp to engage and retain customers.
- CRM Management: Use HubSpot to manage customer relationships, ensuring seamless campaign execution and effective lead nurturing.
- Data Analysis: Analyze campaign performance using Google Analytics, providing insights and recommendations to improve results.
- Team Collaboration: Work closely with internal teams to ensure marketing initiatives align with overall business objectives.
- Experience: At least 5 years of experience in digital marketing, with 3+ years specializing in PPC, paid social, and SEO.
- Strong knowledge of SEO best practices, including on-page and off-page optimization techniques.
- Hands-on experience with email marketing tools such as Mailchimp and CRM systems like HubSpot.
- Excellent communication and project management skills, with the ability to handle multiple tasks efficiently.
- Analytical mindset with the ability to interpret data and develop actionable strategies.
- Experience in the financial services industry is a plus but not essential.
- A competitive salary of £40,000 - £60,000 per annum.
- Flexible hybrid working arrangements.
- Opportunities for professional development and career progression.
- A modern office located in the heart of Liverpool.
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