Digital Marketing Director

2 days ago


East Liverpool, Ohio, United Kingdom CV-Library Full time
About the Role

We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts in Liverpool. As a key member of our team, you will drive online growth, enhance customer engagement, and contribute to the success of our financial services organization.

Key Responsibilities
  • Strategic Leadership: Develop and implement a comprehensive digital marketing strategy aligned with the company's goals.
  • PPC Management: Plan, execute, and optimize Google Ads campaigns to maximize ROI and deliver measurable results (3+ years of experience required).
  • Paid Social Campaigns: Manage targeted advertising on Meta and LinkedIn, driving brand awareness and conversions (3+ years of experience required).
  • SEO Optimization: Implement on-page and off-page SEO strategies to improve organic search rankings and website traffic (3+ years of experience required).
  • Email Marketing: Create and manage email campaigns using Mailchimp to engage and retain customers.
  • CRM Management: Use HubSpot to manage customer relationships, ensuring seamless campaign execution and effective lead nurturing.
  • Data Analysis: Analyze campaign performance using Google Analytics, providing insights and recommendations to improve results.
  • Team Collaboration: Work closely with internal teams to ensure marketing initiatives align with overall business objectives.
What We're Looking For
  • Experience: At least 5 years of experience in digital marketing, with 3+ years specializing in PPC, paid social, and SEO.
  • Strong knowledge of SEO best practices, including on-page and off-page optimization techniques.
  • Hands-on experience with email marketing tools such as Mailchimp and CRM systems like HubSpot.
  • Excellent communication and project management skills, with the ability to handle multiple tasks efficiently.
  • Analytical mindset with the ability to interpret data and develop actionable strategies.
  • Experience in the financial services industry is a plus but not essential.
What We Offer
  • A competitive salary of £40,000 - £60,000 per annum.
  • Flexible hybrid working arrangements.
  • Opportunities for professional development and career progression.
  • A modern office located in the heart of Liverpool.


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