Digital Marketing Strategist
9 hours ago
Career Opportunity
Travel Trade Recruitment Limited seeks a skilled CRM and Data Executive to join our team for a 12-month fixed-term maternity cover. This role is based in Chester, promoting luxury travel, cruise, and sun holidays.
About the Role- We are looking for an individual to support our CRM strategy and improve customer loyalty and retention.
- The successful candidate will work with the CRM Manager to plan and execute email and SMS marketing campaigns.
- This includes setting up, scheduling, and deploying one-time, recurring, and triggered campaigns.
- You will manage monthly email marketing calendars and deliver flawless campaign execution by working to agreed processes and SLAs.
- You will ensure that marketing meets agreed tone of voice and brand guidelines.
- You will use reporting tools like Google Analytics to analyze email statistics and report on consumer insights, content, and performance.
- You will analyze the performance of email marketing campaigns to provide actionable insights and improvements for future development.
- You will manage regular email campaign reporting, comparing performance against targets, and communicating results to internal stakeholders.
- A minimum of 2 years' experience in CRM marketing is desirable.
- Proven experience in a digital marketing position or similar role is essential.
- You should have a strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc.
- Experience with A/B testing is required.
- Strong project management skills are necessary.
- You must have excellent attention to detail.
- A strong work ethic is essential.
- You should be a natural communicator.
- Team player skills are required.
- You will need to manage key stakeholders at different levels of seniority within the business.
This is a full-time office-based position requiring 37.5 hours per week, Monday to Friday, 9am to 5.30pm.
The estimated salary for this role is £45,000 per annum, depending on experience.
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