Digital Marketing Strategist

9 hours ago


East Liverpool, Ohio, United Kingdom Travel Trade Recruitment Limited Full time

Career Opportunity

Travel Trade Recruitment Limited seeks a skilled CRM and Data Executive to join our team for a 12-month fixed-term maternity cover. This role is based in Chester, promoting luxury travel, cruise, and sun holidays.

About the Role
  • We are looking for an individual to support our CRM strategy and improve customer loyalty and retention.
  • The successful candidate will work with the CRM Manager to plan and execute email and SMS marketing campaigns.
  • This includes setting up, scheduling, and deploying one-time, recurring, and triggered campaigns.
  • You will manage monthly email marketing calendars and deliver flawless campaign execution by working to agreed processes and SLAs.
  • You will ensure that marketing meets agreed tone of voice and brand guidelines.
  • You will use reporting tools like Google Analytics to analyze email statistics and report on consumer insights, content, and performance.
  • You will analyze the performance of email marketing campaigns to provide actionable insights and improvements for future development.
  • You will manage regular email campaign reporting, comparing performance against targets, and communicating results to internal stakeholders.
Requirements
  • A minimum of 2 years' experience in CRM marketing is desirable.
  • Proven experience in a digital marketing position or similar role is essential.
  • You should have a strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc.
  • Experience with A/B testing is required.
  • Strong project management skills are necessary.
Personal Qualities
  • You must have excellent attention to detail.
  • A strong work ethic is essential.
  • You should be a natural communicator.
  • Team player skills are required.
  • You will need to manage key stakeholders at different levels of seniority within the business.
Working Hours and Salary

This is a full-time office-based position requiring 37.5 hours per week, Monday to Friday, 9am to 5.30pm.

The estimated salary for this role is £45,000 per annum, depending on experience.



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