Global Marketing Manager
2 weeks ago
We are seeking a highly skilled and innovative Marketing Manager to lead our conferences marketing efforts. This individual will be responsible for developing and executing marketing campaigns that drive conference attendee revenue. The ideal candidate will have a deep understanding of marketing principles and be able to create engaging, value-based messaging and multi-channel marketing approaches.
Key Responsibilities:- Develop a deep understanding of Gartner's product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential attendees.
- Develop segmentation, competitive differentiation, targeted marketing, and market opportunity assessments.
- Create value-based product/conference messaging & positioning, competitive differentiation, and story lines for conference promotion (both existing and new launches) through emails, collateral, video, web, SEM and other channels.
- Drive/consume external client and conference attendee survey data from Customer Insights to inform campaign strategy and launch.
- Leverage Digital Marketing Center of Excellence and analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend.
- Define and execute campaigns aligned with buyer journey – from lead acquisition to registration, leveraging re-targeting efforts to maximize overall engagement.
- Improve sales teams' ability to authentically engage with segments through easy-to-absorb prospect conversation scripting and conference materials, in addition to maintaining central repository for sales support tools.
- Cultivate and execute on program-specific promotional opportunities (conferences, co-branding partnerships, etc.) that help to generate leads and build sales pipelines.
- Execute all campaign elements, continually reviewing performance metrics, identifying innovative new ways to drive demand, and revising campaigns accordingly.
- Actively monitor demand conversion and registrations, identify challenges and solutions, and report results to stakeholders.
- Metrics-driven and insatiably curious with a minimum of 5-7+ years' experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels.
- Exceptional project management skills.
- Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion.
- Data-driven and analytical; experience with Google Analytics a plus.
- Great interpersonal, collaborative and communication skills.
- Email marketing, with marketing automation experience such as Eloqua or similar.
- Experience with fundamental principles of design.
- SEO/SEM.
- Web content creation and content management skills; experience with Adobe Experience Manager a plus.
- Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy.
Gartner is a leading research and advisory company that helps organizations make informed decisions about technology and business strategy. We are committed to being an Equal Opportunity Employer and offer opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability.
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