Digital Media Planner

4 weeks ago

London, Greater London, United Kingdom Assembly Full time

We are seeking a highly skilled Digital Media Planner to support our Client Experience and Leadership (CEL) team in delivering exceptional agency services to our flagship clients across EMEA.

The successful candidate will contribute to the development of effective media plans that drive e-commerce growth for our clients, primarily across digital channels. In addition, the candidate will support the Account Director in orchestrating all internal teams, ensuring Assembly delivers a consistently high output across all departments, and will work with the Account Director to identify opportunities for growth via the expansion of services or through client procurement of the agency's Data, Tech and Business Consulting products.

We're looking for someone who is proactive, passionate about digital marketing, a confident communicator who is constantly looking for creative ways to achieve exceptional results and someone who can build lasting relationships at all levels both internally and externally.

Key Responsibilities
  1. Act as a key point of contact for a portfolio of clients, supporting the Account Director with deliverables, managing the sign-off of media plans, and coordinating activation teams to ensure the smooth running of campaigns and always-on activity.
  2. Build and maintain excellent client relationships at all levels of seniority, ensuring seamless communication and collaboration.
  3. Support in the development of strategic media frameworks via insight mining, defining tasks for communication, audience definition and sizing, and candidate channel selection.
  4. Support on cross-channel planning (channel selection, budget allocation by channel/phase/audience) using historic client performance and industry benchmarks in combination with agency tools.
  5. Facilitate accurate in-channel planning by clearly communicating the defined strategic media framework and cross-channel plan to specialist channel teams, and enable the delivery of detailed plans to clients.
  6. Maintain an accurate and up-to-date view of all deliverables across accounts and collaborate with the Account Director, client, and channel teams to ensure priorities remain aligned and deadlines are met.
  7. Monitor, analyse and report on campaign metrics using channel platforms and dashboards. Provide clients with regular performance reports, insights, and recommendations.
  8. Manage client budgets effectively ensuring campaigns are delivered within budget constraints. Ensure all financial reconciliations are complete on time and are accurate.
  9. Experience with supporting Account Director with response to briefs and pulling insights to inform media mix.
  10. Recognise cross & upsell opportunities and work alongside the Account Director to maximise these.
  11. Stay up-to-date with channel and product updates within the agency, ensuring these are communicated to the client where appropriate.
  12. Digital marketing experience, preferably in a digital agency.
  13. Excellent understanding of all digital channels including PPC, SEO, Display and Paid Social.
  14. Excellent communication skills (both written and verbal).
  15. Strong proficiency in Excel and PowerPoint.
  16. Experience with analysing datasets and delivering actionable insights.
  17. Results and target driven with excellent attention to detail.
  18. Able to prioritise and multi-task, working with all agency departments.
  19. Proactive, motivated, self-starter.
  20. Confident client-facing attributes.
  21. Preferential to have experience with tools such as , Pathmatics, CommsPoint, and GWI.

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