Digital Marketing Strategist

3 days ago

Glasgow, Glasgow City, United Kingdom Jones Whyte LLP Full time

Jones Whyte LLP is a reputable law firm based in Glasgow, specializing in providing comprehensive legal services to individuals and businesses. With a strong commitment to excellence and client satisfaction, we are dedicated to delivering innovative solutions and exceptional legal advice tailored to our clients' needs.

  • Digital Strategy Development: Collaborate with senior management to develop and implement comprehensive digital marketing strategies aligned with the firm's business objectives and target audience.
  • Lead Generation: Utilize various digital marketing channels to generate high-quality leads for our legal departments.
  • Content Creation: Develop engaging and informative content plans across digital platforms to attract and engage prospective clients and enhance brand visibility.
  • Website Optimization: Optimize the firm's website for search engines and user experience, ensuring it ranks well in search engine results pages and provides a seamless experience for visitors.
  • Paid Advertising: Plan, execute, and optimize PPC advertising campaigns across platforms to drive targeted traffic and conversions within budget.
  • Analytics and Reporting: Monitor and analyze key performance metrics, track campaign effectiveness, and provide regular reports and insights to stakeholders, using data-driven approaches to optimize marketing efforts.
  • Compliance and Ethics: Ensure all digital marketing activities comply with relevant legal regulations, industry standards, and ethical guidelines, always maintaining the firm's reputation and integrity.
  • Stay Updated: Stay informed about the latest trends, technologies, and best practices in digital marketing and the legal industry, continuously seeking opportunities to innovate and improve marketing strategies.

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