Head of Data Insights

2 weeks ago

Leeds, Leeds, United Kingdom BOUTIQUE Full time

We are a fiercely independent marketing agency driven by curiosity, obsessed with results. We work across Media, Digital and PR to unify brand and performance, giving clients a transparent and connected experience to drive the growth of their brands and businesses without a pre-lit agenda or channel bias.

From household names to the next big thing, what connects our clients is a restless ambition for growth. We're looking for a Head of Data Insights to work in collaboration with our teams and set the direction for marketing effectiveness analytics at Boutique, growing our analytics function as well as taking a hands-on role.

Our DISCO model puts data at the start and outcomes end of the marketing process, so this data insights role is integral to our work across the whole agency. You'll be a key member of the team and be given the space to develop your own ideas for how marketing analysis should work.

The Role

We're looking for somebody who can help to deliver three things for Boutique.

  • Setting up data frameworks for our advertising clients
  • Carrying out hands-on analytical work, reporting and client meetings
  • Advising on the future direction for analytics at Boutique

Examples of work you'll deliver include measuring the impact of TV adverts, segmentation and creating target audiences, reporting on digital campaign delivery and evaluating PR campaigns.

About you:

You're an ambitious, capable analyst who pushes to answer new questions and to apply a range of techniques depending on the problem you're solving, from simple year-on-year reporting to advanced statistical or machine learning models.

You're probably in a marketing analysis role already – ideally with experience of digital and broadcast media – and are managing a couple of direct reports, but would like the chance to develop your own ideas, shaping an analysis function in the way that you know the work should be done.

You're a whizz at generating insights from data and at creating engaging stories to communicate those insights to a senior audience.

Your skills:

  • Marketing data experience (ideally a breadth of experience including digital and broadcast campaigns)
  • Creating dashboards and regular reports in a tool such as Data Studio, Tableau or PowerBI
  • Experience of blending a variety of data sources and results from analytical tools to produce useful insights
  • Explaining results and insights to non-technical audiences
  • The know-how to take a project from an initial client conversation or a loosely specified brief through to set of analytics questions and a debrief presentation
  • You may have worked in an agency before and know it's the right environment for you
  • Collaboration – you know we'll go further if we go together
  • Accountability – your pride in your work means you are sure to make things happen to with pace and to the best of your ability
  • Pride in your work: we treat our client's brands with love and are precise about our approach. You will take real pride in what you deliver and always strive for extraordinary
  • Authenticity – you aren't afraid to be yourself and to enhance our team with what makes you uniquely you.

About us:

Our purpose of 'Realise your Potential' inspires us to create an environment for our team where you can do just that, we take engagement and development very seriously. We offer Hybrid and flexible working, a fabulous office in the creative hub of Holbeck Urban Village, socials, generous holiday allowance rising with service, regular performance reviews and supported goal setting. As well as various programmes such as 'Brewtique' and 'Be Extraordinary' that we'd be happy to tell you all about.

We encourage a range of applicants because we know that a diverse workforce is a better workforce. It ensures we are representative of the society within which we live and our clients work. We believe that inclusion and diversity makes for a more inspiring and rewarding environment and we take great care to ensure our people are comfortable being themselves.

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