Brand Manager

1 month ago


Hereford, Herefordshire, United Kingdom MandM Direct Full time

About The Role

Brand Manager (Fixed-term contract)

Hereford, England, United Kingdom

Type: Fixed Term - 12 months

Working Pattern: Hybrid working (3 days required on site)

Key Responsibilities

  • Lead the delivery and execution of the annual brand plan across the full marketing mix to a consistent, high standard
  • Support the delivery of the annual brand plan, including project responsibility across the marketing mix
  • Constantly review brand performance to inform brand planning cycles for creative improvement
  • Deliver strong through the line brand plans tailored by channel to enable consistent brand execution
  • Work closely with channel teams to pull a brand campaign through to owned channels ie social, email & website
  • Ensure brand consistency across all touchpoints both tone of voice and visually working with wider teams to align all work to the brand positioning
  • Lead media strategy, planning and execution, creating all creative that is needed for media plans working with both agencies and in house teams

About You

Key Skills

  • Advanced knowledge of brand, media, creative development, campaign management and the full marketing mix
  • Ability to produce commercially orientated creative that is customer focused with a good eye for detail
  • Experienced in writing creative briefs and managing creative development with agencies
  • High level of communication and presentation skills
  • Ability to influence and align teams towards one brand vision and strategy

What We Offer

Competitive salary, company bonus, career growth opportunities, staff discounts, company pension, generous holiday allowance, birthday delight, free parking, and a health & wellbeing programme


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