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Marketing Director

2 months ago

London, Greater London, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at Armstrong Lloyd - Marketing Recruitment. As a key member of our marketing department, you will be responsible for driving our demand generation function to new heights.

Key Responsibilities
  • Develop and execute the overall marketing strategy, working closely with our CEO and sales leader.
  • Lead and execute positioning strategies highlighting our product's unique features and benefits across different market segments.
  • Create compelling messaging and copy that resonates with target audiences.
  • Analyse customer feedback and usage patterns to inform go-to-market strategies.
  • Develop pricing and bundling strategies for different ideal customer profiles.
  • Create sales enablement materials, including email cadences and sales scripts.
  • Build market hype around new features and product launches.
  • Develop and execute strategic customer marketing campaigns to drive growth.
  • Manage relationships with external agencies and freelancers to ensure aligned execution of marketing initiatives.
Requirements
  • Degree or Masters in Marketing or a related field.
  • 5+ years of experience in B2B marketing, preferably in the martech or SaaS space.
  • Proven track record of developing and executing successful marketing strategies.
  • Deep understanding of technical B2B products and how customers use them.
  • Experience in B2B marketing, targeting mid and large enterprise accounts.
  • Proficiency with marketing automation tools (e.g., Salesforce, Mailchimp, Pardot, or HubSpot).
  • Strong analytical skills and attention to detail.
  • Excellent writing and communication abilities.
  • Experience in developing and managing a regular cadence of marketing campaigns.
  • Strategic thinking combined with the ability to execute day-to-day tactics.
  • Ability to work independently and lead marketing initiatives with minimal supervision.
What We Offer
  • Opportunity to shape and lead the entire marketing function of a high-growth company.
  • Direct collaboration with C-level executives and significant impact on company strategy.
  • Competitive base salary plus bonus.
  • Comprehensive benefits package including pension, health insurance, and life assurance.
  • Clear path for career progression in a high-growth environment.
  • Opportunity to be creative and play a key role in international expansion.
  • Work with a standout product that's leading its category.
  • Join a diverse and inclusive workplace that values all backgrounds and perspectives.