Regional Care Home Sales and Development Lead

4 weeks ago


South Benfleet, Essex, United Kingdom Runwood Care Homes Full time
About the Role

As a Regional Care Home Sales and Development Lead at Runwood Homes, you will play a vital role in driving occupancy levels across our care homes. Your primary responsibility will be to support care home managers and the Commercial Director in maintaining or improving occupancy rates.

Key Responsibilities
  • Occupancy Management:
    • Collaborate with care home managers to develop and implement strategies that maintain or improve occupancy rates.
    • Monitor and analyse occupancy trends across multiple homes to identify areas for improvement and advise managers on corrective actions.
    • Provide insights and advice to managers on the sales process, lead generation, and resident admissions.
  • Sales Support:
    • Actively support care home managers in converting inquiries and potential residents into confirmed admissions.
    • Work closely with the marketing and admissions teams to ensure that all promotional activities and campaigns effectively target potential residents and their families.
    • Participate in local community engagement to build relationships and promote the care homes.
  • Data Management:
    • Maintain accurate records ensuring all leads, inquiries, and sales activities are tracked and followed up in a timely manner.
    • Provide training and guidance to care home managers and teams on using systems to manage occupancy effectively.
    • Generate regular reports on occupancy, sales performance, and lead conversion rates for senior management review.
Requirements

To succeed in this role, you will need:

  • Previous experience in a similar role within a care home or healthcare setting.
  • A strong understanding of sales and marketing strategies, particularly in a care setting.
  • The ability to analyse data, report on trends, and use insights to drive occupancy improvement.
  • Knowledge of care home regulatory standards and compliance requirements.
  • Strong networking and relationship-building skills, with experience in community engagement or partnership development.
  • Strong problem-solving skills with a proactive approach to overcoming obstacles in sales and occupancy challenges.
What We Offer

We offer a competitive salary of £45k + £5k car allowance, along with a range of benefits including:

  • 33 days paid holiday
  • Pension scheme
  • Blue Light Card and access to various other discounts on travel, restaurants, days out, and leisure
  • Employee Assistance Scheme available to immediate family members
  • Comprehensive induction and ongoing, paid training
  • Free DBS check
  • Opportunities to progress your career within the company
  • Free, on-site parking
Location

This position will be a field-based role, requiring significant travel within the regions to visit different care homes.


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