Web Analytics Specialist

7 days ago

Manchester, United Kingdom AJ Bell Management Limited Full time

AJ Bell Management Limited is one of the fastest-growing investment platform businesses in the UK, offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

">We are looking for a Web Analytics Specialist to join our Marketing team, who will be responsible for effectively communicating and presenting data in simple terms, to facilitate easy collaboration with multiple stakeholders at different levels.">
  • Key Responsibilities
  • Producing monthly and ad-hoc user website behaviour reports and analysis with relevant insights using Google Analytics, GA4, GTM and Google Data Studio tools.
  • Presenting data insights in such a way that they can be used for business and product decision making, providing data-informed recommendations.
  • Confirming KPIs and metrics that report strategy performance and support business objectives.
  • Working closely with digital stakeholders to understand their analysis and insight requirements, continually evolving the offering.
  • Working with agency partners, IT and data teams to enhance reporting and performance measurement; conducting detailed analysis when required.
  • Debugging, prioritising and escalating analytics defects to ensure they capture and track the right data, in the right place, and at the right time.
  • Driving and championing the use of digital data and the importance of online measurement and performance optimisation within the Marketing Team and wider business, including assisting in workshops and presentations.
  • Managing, segmenting and mining data extracted from third party tools to support CRM and email campaigns based on behaviour and user trends.

The ideal candidate should have:

  • A proven commercial experience with Google Analytics especially GTM, GA4 and Google Data Studio (minimum of 3 years).
  • Previous experience working with cross-functional teams and an understanding of the data intricacies this requires.
  • Be an Excel super user, you should be comfortable to the point you can upskill your colleagues if required.
  • Knowledge of A/B testing processes, in particular their uses within user funnels.
  • Understanding of common web and marketing analytics best practices.

About the Role

This is a hybrid role that will require you to spend a minimum of 50% of your working time per month in the office. We offer a competitive salary of £60,000 - £80,000 per annum, depending on experience.

What We Offer

We offer a range of benefits including:

  • Starting holiday entitlement of 25 days, increasing up to 31 days with length of service
  • Holiday buy and sell scheme
  • A choice of pension schemes with matched contributions up to 6%
  • Discretionary bonus scheme
  • Annual free share awards scheme
  • Buy As You Earn (BAYE) Scheme
  • Health Cash Plan – provided by Medicash
  • Discounted private healthcare scheme and dental plan
  • Free gym membership, with an on-site gym providing a wide range of free classes
  • Employee Assistance Programme
  • Sick pay+ pledge
  • Enhanced maternity, paternity, and shared parental leave
  • Discounted nursery fees at Kids Planet on Exchange Quay
  • Loans for travel season tickets
  • Charitable giving opportunities through salary sacrifice
  • Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
  • Parking at Exchange Quay
  • Personal development programmes built around you and your career goals, including access to personal skills workshops
  • Ongoing technical training
  • Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
  • Monthly leadership breakfasts and lunches
  • Casual dress code
  • Access to a range of benefits from our sponsorship deals

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