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Data Insights Director

2 months ago


Watford, Hertfordshire, United Kingdom Harnham Full time
About the Role

We are seeking an experienced Analytics Manager to join our team at Harnham. As a key member of our organization, you will be responsible for leading and managing the digital analytics function for our app/website.

Key Responsibilities
  • Utilize Google Analytics or Adobe Analytics to track and analyze consumer behavior, conversion funnels, and customer journeys.
  • Provide forecasting and predictive analysis to inform business strategy and identify growth opportunities.
  • Work closely with marketing, product, and data teams to develop actionable insights and recommendations.
  • Develop dashboards, reports, and presentations for key stakeholders to visualize and communicate insights.
  • Identify trends, anomalies, and potential risks to improve customer retention, engagement, and acquisition.
Requirements
  • Expertise in Google Analytics and/or Adobe Analytics.
  • Strong understanding of consumer behavior analysis, channel performance metrics, and marketing optimization.
  • Experience with data visualization tools (e.g., Tableau, Power BI) and advanced Excel skills.
  • Ability to translate complex data into clear insights and actionable strategies.
  • Experience with A/B testing and website optimization strategies.
What We Offer

The successful Analytics Manager will receive a salary of up to £75,000, plus an array of additional benefits.