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Data Insights Director
2 months ago
We are seeking an experienced Analytics Manager to join our team at Harnham. As a key member of our organization, you will be responsible for leading and managing the digital analytics function for our app/website.
Key Responsibilities- Utilize Google Analytics or Adobe Analytics to track and analyze consumer behavior, conversion funnels, and customer journeys.
- Provide forecasting and predictive analysis to inform business strategy and identify growth opportunities.
- Work closely with marketing, product, and data teams to develop actionable insights and recommendations.
- Develop dashboards, reports, and presentations for key stakeholders to visualize and communicate insights.
- Identify trends, anomalies, and potential risks to improve customer retention, engagement, and acquisition.
- Expertise in Google Analytics and/or Adobe Analytics.
- Strong understanding of consumer behavior analysis, channel performance metrics, and marketing optimization.
- Experience with data visualization tools (e.g., Tableau, Power BI) and advanced Excel skills.
- Ability to translate complex data into clear insights and actionable strategies.
- Experience with A/B testing and website optimization strategies.
The successful Analytics Manager will receive a salary of up to £75,000, plus an array of additional benefits.