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Marketing Manager

2 months ago

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Job Description

Job Title: Marketing Manager - Specification

Job Summary:

Ideal Heating, a leading company in the industry, is seeking a highly skilled Marketing Manager to join their team. As a Marketing Manager, you will be responsible for leading the domestic marketing team to elevate support for the specification side of the business.

Key Responsibilities:

  • Act as a brand ambassador, creating, implementing, and measuring the success of a comprehensive and proactive marketing and communications program to enhance the Ideal Heating brand and position.
  • Construct a fully integrated marketing campaign plan for the brands, taking into account key messaging, product launches, and important campaigns for both installer and consumer across our one-off, social housing, and new build channels.
  • Liaise with the digital and creative teams to ensure that campaigns briefs are understood and that key messaging and timelines are relayed.
  • Be the project lead on key campaigns within the brand.
  • Work alongside the digital team to ensure that messaging and imagery for the brand are consistent across all digital channels.
  • Create all content for internal comms for important marketing messaging.
  • Develop and implement an aggressive national and local marketing plan to increase awareness through various marketing channels and activities.
  • Implementation and delivery of regional marketing initiatives, supporting large installation customers.
  • Develop ideas and marketing opportunities to obtain extensive brand awareness.
  • Work closely with all areas of the business, including the digital team, sales, product management, to ensure initiatives are supported, communicated, and aligned.
  • Protect and champion the brands to ensure articulation and consistent communication of image, brand, and position internally and externally.
  • Manage content creation, which includes messaging for blogs, emails, and social media.
  • Work with the team to create a yearly structured plan of content that combines subjects to include seasonality, planned events, and product launches.

Requirements:

  • A degree in business, marketing, or a related field with a minimum of five years of professional working experience, preferably within B2B and B2C businesses.
  • Management experience is essential.
  • Experience of working within a fast-paced, results-oriented business.
  • An enthusiastic, motivated, detail-oriented manner, a self-starter, and able to demonstrate initiative.
  • A strong understanding of the current marketing landscape and the importance of comprehensive marketing strategies.
  • A demonstrated ability to produce outstanding writing and communication skills with the ability to write in numerous styles, including news, feature, and promotional materials.
  • A team player able to work constructively and positively in supporting colleagues and all aspects of brand development and success.
  • Exceptional project management skills with the ability to manage people and projects effectively, delegate responsibility, and provide follow-through on multiple projects.
  • The ability to strategize, anticipate problems, and identify opportunities to build and protect the brands.
  • Proficient computer skills, including experience with MS Office products, SAP/CRM, or similar systems.

Desirable:

  • Candidates should hold a full driving license.
  • Experience of working with a national sales team would be an advantage.

Company Culture:

Ideal Heating values Integrity, Excellence, Learning, Collective Efficiency, Innovation, Business Development, and Enjoyment. We are looking for a candidate who shares these values and is passionate about delivering exceptional results.