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Public Relations and Digital Communications Specialist

2 months ago

Manchester, United Kingdom The Portfolio Group Full time
About the Role

We are seeking a highly skilled and experienced Public Relations and Digital Communications Specialist to join our team at The Portfolio Group. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our business goals and objectives.

Key Responsibilities
  • Develop and execute high-quality content across multiple social media platforms and company accounts.
  • Craft social media strategies that align with marketing and PR goals, working closely with senior stakeholders.
  • Collaborate with designers, writers, and product teams to create social buzz around product launches.
  • Build and nurture relationships with industry professionals and journalists to expand PR opportunities.
  • Write compelling press releases, blogs, and thought leadership pieces, placing them in top-tier publications.
  • Monitor media coverage and social engagement, reporting successes to senior management.
Requirements
  • Experience in social media strategy, PR, or a related role.
  • A proven track record of managing social media campaigns and media relations with measurable success.
  • Exceptional project management and organization skills in a fast-paced environment.
  • Strong copywriting abilities, with creativity and enthusiasm to match.
  • A proactive attitude with the drive to deliver results and continuously improve.