Paid Media Director
3 weeks ago
We are In Technology Group Limited, a well-established and innovative business in the retail sector. We're excited to represent our client in their search for a talented Paid Media Director to lead key digital marketing channels and drive growth and visibility.
Job Description
As the Paid Media Director, you will be responsible for planning, executing, and optimizing paid media campaigns, implementing SEO strategies, and managing marketplace performance. You'll work closely with our product, creative, and social teams to align digital efforts with broader business goals.
Key Responsibilities
- Paid Media Management: Develop, execute, and refine paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and AMS to achieve acquisition and sales targets.
- SEO Strategy: Drive organic growth through strategic SEO initiatives, including keyword research, on-page optimization, and link-building efforts.
- Affiliate Marketing: Manage the affiliate program, fostering strategic partnerships to increase website traffic and conversions.
- Marketplace Optimization: Oversee performance on third-party platforms, ensuring products achieve optimal visibility and results.
- Analytics and Reporting: Monitor performance metrics (CPA, ROAS, ACoS, etc.), generate actionable insights, and provide regular reports to stakeholders.
About You
We're looking for a driven and innovative individual who thrives in a fast-paced environment. The ideal candidate will have:
- Experience: A solid background in performance marketing within the retail industry.
- Technical Expertise: Proficiency with platforms like Google Ads, Facebook Ads Manager, TikTok Ads, and SEO tools (e.g., SEMrush, Ahrefs).
- Analytical Skills: A data-savvy mindset with the ability to translate metrics into meaningful improvements.
- Collaboration: Strong interpersonal skills to work seamlessly with internal teams and external stakeholders.
What's On Offer
We offer a competitive salary of up to £40,000 + benefits, 25 days holiday, flexible hybrid working arrangements, access to a wellbeing platform and counseling services, career growth opportunities and ongoing professional development, and a collaborative and forward-thinking team culture.
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