ASO Strategist

2 weeks ago


Manchester, United Kingdom Jellyfish Full time

About the Role

We are seeking an accomplished ASO strategist to lead the strategic roadmap and global service expansion for ASO projects at Jellyfish.

As the ASO Director, you will provide ASO recommendations to clients and work closely with the VP, Earned Media, to align ASO with other organic growth plans like SEO, Digital PR, Organic Social, and Web-to-App conversion.

Key Responsibilities

  1. Develop and implement a strategic framework for ASO projects.
  2. Grow ASO revenue and client base through effective project management and client engagement.
  3. Design and deliver training programs for internal and external stakeholders.
  4. Produce high-quality sales materials and case studies to showcase ASO expertise.
  5. Deliver expert insights on ASO topics to clients and internal teams.
  6. Collaborate with designers and copywriters to develop product roadmaps and ensure important insights are applied.
  7. Work with the data team to develop new reports and dashboards to deliver ASO insights.
  8. Review technology providers and proprietary technologies for ASO with the Data Director.

Requirements

  1. Experience leading ASO projects at an agency or client-side.
  2. Technical expertise in app store consoles and data sets to produce relevant insights.
  3. Ability to nurture and educate a broad group of talent.
  4. Curiosity and enthusiasm for staying up-to-date with industry trends.
  5. Experience managing paid media for apps and websites.
  6. Knowledge of SEO and CRM.
  7. Proficiency in Apple Search Ads and Google App Campaigns.
  8. Demonstrated expertise in using AI in marketing.
  9. Skills using App UX and CRO.
  10. Familiarity with App Tracking and analytics knowledge.

What We Offer

Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

We offer a loyalty salary increase on your Jellyfish anniversary, in addition to our company-wide annual bonus.

Enjoy flexible working hours, with the option to work remotely for up to 60% of your days.

Access to LinkedIn Learning with unlimited online courses for self-development.

14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.

£1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.


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