ASO Director

4 weeks ago


Manchester, United Kingdom Jellyfish Full time

ASO Director Job Description

We're seeking an accomplished ASO strategist to lead the strategic roadmap and global service expansion for ASO projects at Jellyfish.

As the ASO Director, you'll provide ASO recommendations to clients and understand paid media campaigns such as ASA & GAC and earned media projects, such as SEO and Digital PR.

Key Responsibilities:

  • Develop and implement the strategic framework and roadmap for ASO projects
  • Grow ASO revenue and total clients
  • Lead training programs internally and externally
  • Produce sales materials and case studies
  • Deliver expertise for marketing on ASO topics
  • Deliver metadata and creative test results to clients where required
  • Collaborate with designers and copywriters to develop product roadmaps and ensure important insights are being applied
  • Work with the data team to develop new reports and dashboards to deliver ASO insights
  • Review technology providers and proprietary technologies for ASO with the Data Director
  • Align ASO with other organic growth plans like SEO, Digital PR, Organic Social, and Web-to-App conversion with the VP, Earned Media

Qualifications:

  • Experience leading ASO projects at an agency or client side
  • Experience working with app store consoles and data sets to produce relevant insights
  • A desire to nurture and educate a broad group of talent
  • An inquisitive thinker with evident enthusiasm
  • Experience managing paid media for apps and websites
  • Knowledge of SEO and CRM
  • Proficiency in Apple Search Ads and Google App Campaigns
  • Demonstrated expertise in using AI in marketing
  • Skills using App UX & CRO
  • Familiarity with App Tracking and analytics knowledge

What We Offer:

  • A workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs
  • A loyalty salary increase on your Jellyfish anniversary, in addition to our company-wide annual bonus
  • Flexible working hours, with the option to work remotely for up to 60% of your days
  • One paid day each month for self-development and access to LinkedIn Learning with unlimited online courses
  • 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers
  • £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work

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