Digital Marketing Coordinator
4 weeks ago
About Lithe:
Lithe is a leading B2B software product and services company with a global presence. Our clients are large enterprises that leverage our AI-driven digital transformation product, Ondox, to accelerate their business processes, enhance customer engagement, and drive growth. Our customer base spans across the USA, UK/Europe, and other regions, including prominent brands in banking, insurance, retail, and other sectors.
We are passionate about empowering our clients to navigate the ever-evolving digital landscape. We are seeking a talented Digital Marketing Assistant to support our marketing initiatives and contribute to the growth of our digital presence.
Job Overview:
We are looking for a recent graduate with a passion for digital marketing and a self-driven attitude to join our team as a Digital Marketing Assistant. This individual will assist the Marketing Manager in executing and optimizing digital marketing strategies, playing a key role in growing our digital presence. The ideal candidate will be detail-oriented, creative, and proficient in key digital marketing tools.
Key Responsibilities:
- Support the Marketing Manager in developing and implementing digital marketing campaigns across various channels (social media, internet, email, etc.)
- Contribute to crafting SEO-friendly content, including blog posts and social media updates
- Design visually engaging content for digital marketing campaigns using Canva
- Help manage and update the company website through WordPress
- Monitor and engage with online communities and brand mentions on social media platforms
- Track and report on the performance of digital marketing campaigns and suggest improvements
- Assist in maintaining email marketing campaigns (building email lists, creating newsletters, tracking engagement, etc.)
- Conduct market research and competitor analysis to support the development of marketing strategies
- Collaborate with internal teams to ensure brand consistency across all digital touchpoints
- Maintain marketing data and performance metrics in Excel for analysis and reporting
Requirements:
- Recent university graduate with a degree in Marketing or a related field
- Proficiency in Microsoft Office Suite
- Experience using Canva for content creation preferred
- Familiarity with WordPress (or willingness to learn)
- Strong understanding of social media platforms (particularly LinkedIn)
- Good knowledge of SEO and digital marketing best practices
- Excellent written and verbal communication skills
- Highly organized, with the ability to manage multiple tasks and deadlines
- Self-motivated, with a strong ability to work independently
Nice-to-Have Skills:
- Experience with Google Analytics, Google Ads, or other digital marketing tools
- Familiarity with email marketing platforms like Mailchimp or Constant Contact
Why Lithe?
- Opportunity to learn and grow in the B2B digital marketing field
- Work closely with the Marketing Manager and contribute to meaningful projects
- Flexible work environment
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