Email Marketing Lead

2 weeks ago


London, Greater London, United Kingdom Threads Styling Ltd. Full time
Job Title

Email Marketing Lead

About the Role

We are seeking a highly experienced Email Marketing Lead to lead our email and SMS marketing efforts. This is a pivotal role within our Digital Marketing team, requiring full end-to-end management of campaigns and automated flows within our existing ESP, Klaviyo.

This role encompasses both strategic planning and hands-on execution, requiring strong technical CRM experience. The ideal candidate will be adept at managing the entire campaign lifecycle, from briefing and building to analysing and reporting.

Responsibilities
  • Develop and execute comprehensive email marketing strategies aligned with business objectives
  • Design, build, and implement high-performing email campaigns across territories
  • Manage and analyse campaign performance data to inform future marketing decisions
Requirements

To succeed in this role, you will need:

  • Strong analytical and strategic skills, understanding of A/B testing practices
  • Expertise in CRM and ESP, preferably Klaviyo
  • Experience of delivering email marketing campaigns across territories
Benefits
  • Private Medical Insurance plans
  • Employee Assistance Programme
  • Denplan
  • Eyecare Vouchers
  • Pension
  • Staff discounts
  • Enhanced Parent Program + Parental Leave
  • The Inclusive Threads DE&I Program
  • 25 Days Holiday
  • Paid sick leave
  • Flexible working
  • Long service awards
  • Mentorship & Coaching
  • 12 weeks Leadership programme

Estimated salary: £40,000 - £55,000 per annum depending on experience.


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