Content Strategist

4 weeks ago


Manchester, United Kingdom Digital Gurus Full time
Job Title: Copywriter

Join Digital Gurus, a leading digital marketing agency, as a skilled Copywriter to create engaging content that drives results.

About the Role:

We are seeking a talented Copywriter to join our team, responsible for crafting high-quality content that enhances our clients' online presence. As a Copywriter, you will play a key role in supporting our marketing efforts across various channels, including SEO, CRM, CRO, Social, and Internal Communications.

Key Responsibilities:
  • Create compelling and effective copy for various marketing channels, including website content, email campaigns, social media posts, and internal communications.
  • Collaborate with our marketing team to develop content strategies that enhance SEO, CRM, and CRO initiatives.
  • Craft persuasive and conversion-focused copy for social media platforms to drive brand awareness and audience engagement.
  • Ensure consistency in brand messaging and tone across all communication channels.
  • Collaborate with cross-functional teams to gather information and insights for content creation.
  • Stay updated on industry trends and best practices to continuously improve and innovate our content.
  • Manage and optimize content on our company website (WordPress).
  • Embrace a data-driven approach, monitoring and analyzing performance metrics, and using data to inform content strategies and tactics.
Requirements:
  • Proven experience as a Copywriter in a commercial environment.
  • Experience of promoting a service rather than a product.
  • Experience of working in a b2b sector (e.g., professional/financial services) is desirable.
  • Strong portfolio showcasing a variety of writing samples across different channels.
  • Familiarity with SEO best practices and the ability to optimize content for search engines.
  • Experience with CRM and understanding of how to tailor content for segmented audiences.
  • Knowledge of CRO principles and the ability to create persuasive and conversion-focused copy.
  • Excellent communication and collaboration skills.
  • Ability to meet deadlines and work in a fast-paced environment.
  • WordPress proficiency is preferred.
What We Offer:
  • Salary up to £35k.
  • Hybrid working.
  • Flexible hours (core 10am-4pm).
  • Pension.
  • Healthcare plan.
  • 24 days holiday (increasing after 2 years service).

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