Strategic Brand Planner
4 weeks ago
We're seeking a highly skilled Creative Strategist to join our team at Jo Wade Limited. As a key member of our agency, you'll be responsible for developing and executing innovative campaigns that drive consumer engagement and retail impact.
Key Responsibilities:
- Lead creative strategy for consumer brand campaigns and retail activations, with a focus on entertainment partnerships and seasonal activations.
- Distil consumer insights into actionable strategies that connect retail, media, and experiential activations.
- Leverage film, TV, and gaming IP to create brand partnerships that drive engagement and sales across key retail channels.
- Work with the creative team to ideate and develop innovative concepts that align with both consumer and brand objectives.
- Present strategic recommendations to clients, guiding them from insight to activation, and crafting solutions that resonate with both consumers and retailers.
About You:
- A minimum of 5+ years in a creative strategy or planning role, with a strong focus on consumer brands and retail activations.
- Experience developing campaigns that integrate entertainment IP into consumer marketing strategies.
- Proven track record of working with FMCG brands, building partnerships that impact consumer purchasing decisions.
- Ability to take insights and transform them into creative ideas that engage consumers across multiple touchpoints, including in-store, online, and via social channels.
- Strong presentation skills and ability to inspire both internal teams and external clients.
Working Pattern: This agency works a hybrid pattern of 3 days in the studio and 2 remotely.
Salary: c£40-£50K + bens, subject to skills and experience.
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