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Media Intelligence Manager
2 months ago
Electronic Arts is seeking a highly skilled Media Intelligence Manager to join our team. As a key member of our growth planning and franchise teams, you will be responsible for managing a team of media analysts and providing expert guidance on media measurement and insights.
Responsibilities:- Develop and implement media measurement strategies to drive business growth and optimize marketing campaigns.
- Lead a team of media analysts in translating media planning objectives into measurable and optimizable KPIs.
- Collaborate with cross-functional teams to develop insights from performance metrics, brand-lift analyses, and campaign performance reports.
- Advise on web-tagging and offline conversion tracking needs for measurement and provide close oversight on initiatives related to our largest franchises.
- Stay up-to-date with industry trends and best practices in media measurement and insights.
- 8+ years of experience in digital marketing with a minimum of 2+ years of experience managing a team with direct reports.
- Past experience at an agency or performance marketing brand is a plus.
- Fluency in MS Excel and the ability to manipulate pivot tables.
- Experience in creating PowerPoint or Google Slide presentations.
- Ability to create and be accountable for project timelines.
At Electronic Arts, we're passionate about creating games that inspire the world to play. We're committed to fostering a culture of inclusivity, diversity, and respect, and we're dedicated to providing a safe and supportive work environment for all our employees.
We offer a comprehensive benefits package, including paid time off, new parent leave, and free games, as well as opportunities for professional growth and development. If you're a motivated and talented individual who is passionate about media measurement and insights, we encourage you to apply for this exciting opportunity.