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Marketing Manager

2 months ago

Manchester, United Kingdom Castore Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at Castore, a leading sportswear brand. As a key member of our marketing function, you will play a lead role in building lasting relationships with our partners and delivering first-class marketing executions.

Key Responsibilities
  • Develop and execute strategic marketing plans to drive sales growth and brand awareness
  • Work closely with our Senior Marketing Manager and account managers to deliver marketing activity alongside our biggest Motorsport partners
  • Exercise contractual partnership rights and benefits to maximize ROI
  • Liaise with key partners to activate joint partner marketing initiatives
  • Create, coordinate, and activate marketing plans to achieve ideal sell-through rates
  • Brief and manage internal and external creative and design teams to deliver campaign marketing communication, branded space, kit, and POS materials
  • Analytical focus on measuring marketing impact, ROI, and ability to synthesize findings
  • Present marketing plans and regular brand updates to retail marketing teams and commercial teams aligned to the overall marketing strategy
  • Budget management and the ability to track annual spend and scrutinize campaign costs
  • Maintain an annual tracker of all activity showing performance vs budget
  • Conduct regular audits of the channel, category, and competitor activity to advise future planning
  • Run the activation calendar ensuring plans are delivered to meet the needs of the partners and consumers
  • Streamline processes and operations as needed to improve any inefficiencies; make recommendations as needed
  • Working closely with the account team to create and present account-specific pre-line and sell-in presentations
Requirements
  • Marketing experience with a well-rounded approach to multiple disciplines (Brand, Retail, Product, Digital Marketing)
  • Management experience
  • Relevant experience in a marketing role working with and developing consumer brands on a global/regional/international level
  • Good understanding of consumer behavior and the ability to deliver campaigns from awareness through to conversion
  • Process-driven with a clear understanding of working across multiple stakeholders, wholesalers, seasons, products, categories, agencies, and departments
  • Comprehensive experience pitching, converting, and managing brand marketing partnerships
  • Pioneering and bold, able to find new ways of doing things, challenge the status quo, take an entrepreneurial approach (measured risk, high reward)
  • Drive and enthusiasm, while constantly trying to raise the level of success
  • Ability to develop innovative ideas, refine, and operationalize
  • Professional and pragmatic team player
  • Ability to manage own time and prioritize effectively while working at pace
  • Able to work to tight deadlines under pressure
  • Takes responsibility/accountability
  • Understands the motorsports industry
  • A people person who builds relationships easily
  • Unphased by a challenge
  • Willing to travel frequently across the UK and Europe
What We Offer
  • Competitive salary
  • Discretionary bonus scheme
  • 25 days annual leave (plus bank holidays)
  • Modern city centre offices in Manchester
  • An opportunity to work with global sporting partners
  • Office breakout space with pool tables, dart board, and TVs
  • A chance to build a career with a fast-paced, high-growth brand
  • Generous staff discount