Marketing Executive Leader

3 weeks ago

London, Greater London, United Kingdom Hotwire Full time

Company Overview

At Hotwire, we are a global communications and marketing consultancy that seamlessly connects our global offices to help ambitious companies change the game. Our mission is to be the best agency you'll ever work with.

Job Summary

We are seeking a dynamic and visionary Executive Vice President (EVP) of Account-Based Marketing (ABM) to lead our ABM initiatives to new heights.

Job Description

The EVP of ABM at Hotwire will be a key player in shaping and executing our account-based marketing strategy. As a senior leadership position, this role requires someone who can navigate the intersection of creativity and data-driven decision-making to deliver exceptional results.

Business Leadership

  • Sits on the UK Executive Leadership Team; works closely with the CEO, UK, and the EVP of Reputation & Communications to shape and influence strategy and drive business performance.
  • Supports CEO in the UK Business planning cycle.
  • Leads client portfolio, ensuring high quality delivery and performance.
  • Achieves results based on OKRs; delivers on financials (revenue, EBITDA, margin), client and employee satisfaction metrics, offer mix and geographical expansion of key clients.
  • Creative, oversees, and inputs into strategic account plans for clients, identifying new revenue opportunities and organic growth against identified targets.
  • Adjusts business development strategies in response to market trends, competitor actions, and client needs.
  • Helps build a defined, differentiated ABM/MS proposition that aligns to the UK Hotwire proposition to create market opportunity.
  • Builfs and nurtures net new business pipeline of opportunity.
  • Leading pitches, presenting solutions to clients.
  • Advocates for Hotwire, enhancing the brand reputation
  • Collaborates with UK directors and teams to deliver Marketing and ABM services, contributing to UK growth goals.
  • Actively works with other ABM international leaders to drive multi-market opportunity and ensure best practice.

Client Leadership

  • Leads on improving client delivery standards and The Hotwire Way to deliver a consistent client experience.
  • Develops and implements clear objectives and strategies for direct reports which align with the UK business goals/OKRs.
  • Works closely and builds relationships with existing comms clients and account teams to deliver game-changing Marketing Services and ABM programs.
  • Collaborates with client teams and works to uncover and deliver insights and strategies to develop to advance our offer.
  • Oversees and ensures effective execution of Marketing Services and ABM activities in the UK, working with Global teams where relevant.
  • Measures and reports on the success of campaigns & optimizes approach based on real-time analytics and data.

People Leadership

  • As a senior member of the UK team, you will be setting the standard and expectations for leadership, teamwork, and results; operate with integrity plays a leading role in supporting the CEO to drive accountability; ensuring all areas of the business are working towards the same goals, objectives, and growth aspirations.
  • Leads ABM and Marketing Services professionals and cross-functional teams in the successful execution of offer strategies; provides clear guidance, sets expectations, manages resources, and supports team members in their roles.
  • Coaches consultants and client teams on ABM Thought Leadership.
  • Develops the next generation of ABM specialists.
  • Drives leadership, talent, and succession management activities. Along with the CEO, enabling a local and global view of our most critical talent and strengthening our leadership bench.
  • Coaches direct reports, driving a culture of strong leadership and line management coaching to provide current, candid, and 'actionable' feedback to others.
  • Drives behavioural change in partnership with the UK ELT and functional leaders.

Thought Leadership

  • Understands the competitive landscape and defines approaches to differentiate our value proposition in the marketplace.
  • Behaves famously and engages in industry events, marketing and PR as a credible thought leader.
  • Improves marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
  • Has a global mindset.
  • Drives continuous improvement across the Marketing Services/ABM offer and processes.
  • Embraces change/doing things differently.

Why You?

You have been there, done it, and know what matters. We know that being the most inspiring consultancy you'll ever work with means we need to have strong client, business, and people leaders. We think you may be the one we are looking for.

Salary

We estimate the salary for this role to be around £120,000-£150,000 per annum, depending on experience. This is a highly competitive package, reflecting the level of expertise and responsibility required for this position.

Benefits

  • Understanding that life doesn't always fit around the 9-5; and that work/life balance is crucial.
  • Well-being allowance or private healthcare.
  • Freedom and support to be limitless within the business.
  • Sponsored sabbatical after 4 years' service.
  • A connected, courageous and friendly team creating adventurous work whilst still having a lot of fun.
  • An exciting and rewarding long-term career, bringing constant challenge and fresh opportunities as you develop.
  • The opportunity to have global reach within our offices.
  • Fantastic benefits, including early finish Fridays, 25 days' holiday and great team socials.

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