Director of Market Insights

1 month ago


London, Greater London, United Kingdom ENGINEERINGUK Full time

About the Role:

Director, Research & Insights (12 month FTC)

This is a 12 month fixed term contract role to cover maternity leave.

As a key member of the Insight team, you will be responsible for garnering insights from in-depth research techniques into consumer behaviour, brands, categories, markets, trends, and innovation.

You will work closely with the team to ensure that our research solutions are innovative, effective, and efficient.

This is a fantastic opportunity to join the insight team of a leading global media agency, working at an international level with multiple markets, gaining exposure to new insights sources, and building experience across different industries.

About You:

  • Experience leading Market Research services for all agency clients: marketing research (both qualitative and quantitative projects, design, implementation, data management & analysis, presentation to clients), media research (competitive analysis, media market analysis), consumer analysis (profiling & insight analysis).
  • Experience leading large scale multimarket Quant and Qual research approaches (Brand Tracking, Ad Effectiveness, Segmentation, Creative testing, Ethnography, Depths etc) and ability to apply the right methodology to the right research objective.
  • Mastery of survey theory with hands-on experience using well-known survey and analysis tools such as Q, SPSS Qualtrics, MarketSight, etc.
  • Worked across multiple data sources (e.g TGI, GWI, Similar Web, Search and Social, sales data, CRM data, UX experience) to synthesise and triangulate key messages.
  • Experience of collation, interpretation and analysis of multiple sources of data.

About the Agency:

At OMD EMEA, we strive to deliver on our promise of 'better decisions, faster' for our clients, partners and all 6,000+ OMDers across our region every day.

We navigate the road to a 'new normal' by learning from, and acting upon data signals at scale and speed.

We want everyone to make the most of the opportunity to shine and showcase your talents.

We value difference and everyone is able to thrive in a culture of equality, inclusion and belonging.



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