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Performance Insights Analyst

2 months ago

London, Greater London, United Kingdom Narrative Entertainment Full time
About the Role

We are seeking a highly skilled Performance Insights Analyst to join our Strategy & Insights team at Narrative Entertainment. As a key member of our team, you will play a crucial role in delivering regular reporting and ad hoc insights across our portfolio of linear and digital propositions.

Key Responsibilities
  • Track and report on our digital channels, including FAST (Free ad supported streaming TV) and VOD Apps, as well as linear broadcast channels.
  • Develop and maintain reporting models and dashboards, making continuous improvements and introducing efficiencies as business needs change.
  • Lead on data hygiene across broadcast and digital, assessing data quality, ensuring consistency in measurement definitions, and investigating issues in data reporting.
  • Share key news stories and market insights with wider company.
  • Evaluate performance of content, programming, commercial initiatives, marketing activity, and product tests with the Sr Research Manager and Head of Strategy.
  • Provide data to support commercial and content decisions.
  • Contribute to annual planning cycles, providing key audience insights to determine short- and long-term plans.
Requirements
  • Bachelor's degree in a numerate/business discipline or at least 2 years' experience in a data, research, or insights role.
  • Highly numerate with an analytical approach, enjoys working with large volumes of data.
  • Strong presentation and written skills, able to present and translate data in a user-friendly way.
  • Keen learner looking to develop their understanding of the different factors impacting commercial performance of a broadcaster and streaming services.
  • Be highly organized, adept at multi-tasking, and flexible with daily or ad-hoc duties.
  • Ability to work with different teams and adapt to business needs.
  • Advanced Excel skills and experience of creating reports and disseminating data for various stakeholders.
  • Familiarity with digital analytics tools such as Google Analytics or similar a plus.