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Digital Marketing Strategist

2 months ago

Southampton, Southampton, United Kingdom Oyster Recruitment Limited Full time

We are seeking a highly skilled Digital Marketing Specialist to drive business growth through strategic digital marketing initiatives.

The ideal candidate will have a strong background in digital marketing, with expertise in Google Ads and other digital advertising platforms. They will be responsible for driving business growth through strategic digital marketing, optimising paid search, website content, and campaign development.

Key Responsibilities:

  • Develop and execute digital marketing strategies to drive business growth and improve ROI
  • Manage and optimise paid advertising accounts to meet business goals
  • Improve keywords, bid strategies, and ad copy through data analysis
  • Oversee tracking and conversion integration
  • Own and manage the structure and content of the website across multiple markets and channels
  • Continuously optimise digital channels to maximise ROI
  • Use various web analytics tools to measure the effectiveness of digital marketing efforts
  • Create compelling content for marketing campaigns to drive lead generation

Requirements:

  • Experience with B2B email marketing
  • Expertise in Google Ads and other digital advertising platforms
  • Strong people skills
  • Excellent communication skills with the ability to engage effectively with senior leadership