In-Store Brand Communications Specialist

4 weeks ago


London, Greater London, United Kingdom Sainsbury's Full time
About the Role

This is an exciting opportunity to join our in-store brand communications team at Sainsbury's, where you will play a key role in delivering compelling communications across our brands in-store.

As a Brand Communications Assistant, you will work closely with the In-Store Brand Comms Executives and Managers to support the delivery of in-store channel communications, including how we communicate value, innovation, and quality alongside seasonal and customer plan events and secondary space/category propositions.

Key Responsibilities:
  • Support the delivery of in-store channel communications across our brands, working alongside the In-Store Brand Comms Executives and Managers.
  • Deliver campaigns against budgets allocated.
  • Become an expert in in-store marketing, with the ability to confidently contribute to conversations with key stakeholders, including the campaign and creative teams.
  • Ensure operational excellence and ensure campaigns are delivered right first time, to brief, with minimal impact on busy store teams.
  • Work alongside store display colleagues on visual merchandising and display elements.
  • Maintain creative excellence for all communications in-line with evolving brand guidelines.
  • Support the In-Store Brand Comms Executives on developing trials, implementing new concepts, and ad-hoc projects.
  • Maintain the store profile database and complete all project administration correctly to required timescales.
  • Manage our comms to stores, identifying opportunities for improvement & impact. Ensure communications are updated and communicated correctly to stores and colleagues.
  • Take briefs from stakeholders and translate them into POS elements, digital content & in-store tannoys across all store formats, ensuring stores have correct allocations. Ensuring they are delivered to a high standard, to brief, and to budget.

About You

We are looking for a highly motivated and organized individual with excellent communication and project management skills. You will have a passion for customers and a good understanding of the retail landscape. You will be able to learn how to brief communication, respond to creative ideas, and work with designers to get quality output. You will also have a sound creative judgement and a love of brands.

Key Skills and Qualities:
  • Ability to learn how to brief communication, respond to creative ideas, and work with designers to get quality output.
  • Understanding of how the end-to-end retail processes work from idea to in-store execution.
  • Ability to embed new ideas & processes within our team, and our key stakeholders.
  • Ability to work with agencies.
  • Sound creative judgement and a love of brands.
  • Passion for customers and a good understanding of the retail landscape.
  • Initiative & self-starter.
  • Relationship building.
  • Good project management and organisational skills with the ability to successfully prioritise and multitask.
  • Strong communication and listening skills.
  • Enthusiasm for execution and attention to detail, taking pride in the work we do.
  • Ability to collate information and to make recommendations.
  • Honest and open attitude and willingness to explore new ideas.
  • Collaborative working style and team player.


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